Description
SWOT ANALYSIS OF COLIN

Colin

Parent Company

Reckitt Benckiser

Category

Home Care brands

Sector

FMCG

Tagline/ Slogan

Invisible glass with Colin One of the top player in glass cleaner category STP

USP

Segment

Glass and household cleaner

Target Group

Urban Households, restaurants and hospitality industry

Positioning

Cleans your glass making it spotless SWOT Analysis

1. Strong backing of the) company adds value to the trust and brand 2. Strong brand presence due to rigorous advertising 3. Good distribution channel 4. Product famous for its good service and reviews Strength 5. Top of the mind brand recall in its segment

1.Fake products with similar sounding names affects brand and sales Weakness 2. Not much penetration in rural market

1.Tie-ups with corporate and big buildings were lots of glass wares are used 2.Bring variety of products catering rural public needs Opportunity 3.Can diversify into other types of cleansing products

Threats

1. People prefering domestic ways of cleaning household goods

2.Substitutes and competitors Competition

1.Clean up 2.Mr muscle 3.Waxco Competitors 4.Prestine



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