Description
SWOT ANALYSIS OF COLIN
Colin
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Invisible glass with Colin One of the top player in glass cleaner category STP
USP
Segment
Glass and household cleaner
Target Group
Urban Households, restaurants and hospitality industry
Positioning
Cleans your glass making it spotless SWOT Analysis
1. Strong backing of the) company adds value to the trust and brand 2. Strong brand presence due to rigorous advertising 3. Good distribution channel 4. Product famous for its good service and reviews Strength 5. Top of the mind brand recall in its segment
1.Fake products with similar sounding names affects brand and sales Weakness 2. Not much penetration in rural market
1.Tie-ups with corporate and big buildings were lots of glass wares are used 2.Bring variety of products catering rural public needs Opportunity 3.Can diversify into other types of cleansing products
Threats
1. People prefering domestic ways of cleaning household goods
2.Substitutes and competitors Competition
1.Clean up 2.Mr muscle 3.Waxco Competitors 4.Prestine
doc_310637100.docx
SWOT ANALYSIS OF COLIN
Colin
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Invisible glass with Colin One of the top player in glass cleaner category STP
USP
Segment
Glass and household cleaner
Target Group
Urban Households, restaurants and hospitality industry
Positioning
Cleans your glass making it spotless SWOT Analysis
1. Strong backing of the) company adds value to the trust and brand 2. Strong brand presence due to rigorous advertising 3. Good distribution channel 4. Product famous for its good service and reviews Strength 5. Top of the mind brand recall in its segment
1.Fake products with similar sounding names affects brand and sales Weakness 2. Not much penetration in rural market
1.Tie-ups with corporate and big buildings were lots of glass wares are used 2.Bring variety of products catering rural public needs Opportunity 3.Can diversify into other types of cleansing products
Threats
1. People prefering domestic ways of cleaning household goods
2.Substitutes and competitors Competition
1.Clean up 2.Mr muscle 3.Waxco Competitors 4.Prestine
doc_310637100.docx