Description
SWOT ANALYSIS OF COLGATE

Colgate-Palmolive

Parent Company

Colgate Palmolive

Category

Consumer Products

Sector

FMCG

Tagline/ Slogan

Colgate World of Care

Colgate toothpaste brand is one the most respected brands in the USP world STP

Segment

Products and services for daily needs

Target Group

Every household especially the middle class

Positioning

A company which makes products for caring for its consumers SWOT Analysis

1. It is one of the biggest brands in the personal care consumer products industry 2. It has over 38000 employees globally 3. One of the market leaders globally with excellent R&D 4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition 5. Colgate has excellent reach and distribution and its products are available in over 200 countries 6. Excellent advertising and brand visibility of products with a strong Strength customer loyalty for brands

1. Market share is limited due to presence of other strong FMCG brands Weakness 2. Fake brands are supplied under their brand names

1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand Opportunity 3.Increasing purchasing power of people thereby increasing demand

1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands Threats 3. Competition from unbranded and local products Competition

1. Marico 2. L'Oréal 3. Nirma Ltd 4. HUL 5. ITC 6. Procter and Gamble Competitors 7. Dabur



doc_964312017.docx
 

Attachments

Back
Top