Description
SWOT ANALYSIS OF COLGATE SENSITIVE
Colgate Sensitive
Parent Company
Colgate – Palmolive
Category
Personal Care – Toothpaste
Sector
FMCG
Tagline/ Slogan
Relief from the Pain of Sensitive Teeth
The first and only toothpaste clinically proven to provide instant and USP effective long lasting relief from Sensitivity STP
Segment
Personal Care – Oral Hygiene – Toothpaste for Sensitive Teeth
Target Group
Urban middle class Men and Women
Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and Positioning long term sensitivity protection with regular use. SWOT Analysis
1. Helps maintain the natural whiteness of the teeth 2. Provides relief from the pain of sensitive teeth 3. Proven protection from sensitivity with regular use 4. Has a pleasant taste Strength 5. Effective advertising showing product utility
1. Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene 2.No variants offered in the toothpaste in terms of flavors or use Weakness 3. Only 2 sizes available – 40g and 80g
Opportunity
1. Leverage on Approval by Indian Dental Association 2. Capturing niche market segment of sensitive teeth in the
toothpaste industry 3. This scientifically advanced toothpaste uses the break-through ProArgin™ technology
1. High pricing can limit the market growth potential for the product 2.More competitors coming up with offerings for Sensitive teeth in Indian Market Threats 3. Tie-up with dental clinics Competition
1. Pepsodent 2. Sensodyne Competitors 3. Close Up
doc_302399724.docx
SWOT ANALYSIS OF COLGATE SENSITIVE
Colgate Sensitive
Parent Company
Colgate – Palmolive
Category
Personal Care – Toothpaste
Sector
FMCG
Tagline/ Slogan
Relief from the Pain of Sensitive Teeth
The first and only toothpaste clinically proven to provide instant and USP effective long lasting relief from Sensitivity STP
Segment
Personal Care – Oral Hygiene – Toothpaste for Sensitive Teeth
Target Group
Urban middle class Men and Women
Colgate Sensitive toothpaste soothes the nerve ends and builds a protective shield providing both relief from sudden shocks of pain and Positioning long term sensitivity protection with regular use. SWOT Analysis
1. Helps maintain the natural whiteness of the teeth 2. Provides relief from the pain of sensitive teeth 3. Proven protection from sensitivity with regular use 4. Has a pleasant taste Strength 5. Effective advertising showing product utility
1. Higher pricing of the product, targets only the premium segment who can spend more on oral hygiene 2.No variants offered in the toothpaste in terms of flavors or use Weakness 3. Only 2 sizes available – 40g and 80g
Opportunity
1. Leverage on Approval by Indian Dental Association 2. Capturing niche market segment of sensitive teeth in the
toothpaste industry 3. This scientifically advanced toothpaste uses the break-through ProArgin™ technology
1. High pricing can limit the market growth potential for the product 2.More competitors coming up with offerings for Sensitive teeth in Indian Market Threats 3. Tie-up with dental clinics Competition
1. Pepsodent 2. Sensodyne Competitors 3. Close Up
doc_302399724.docx