Description
SWOT ANALYSIS OF COLGATE PLAX
Colgate Plax
Parent Company
Colgate Palmolive
Category
FMCG
Sector
Personal Care – Mouthwash
Tagline/ Slogan
Kills the germs that cause bad breath
USP
The mouthwash that gives 12 hours germ protection
STP
Segment
Personal Care – Oral Hygiene – Mouth Wash
For special oral hygiene needs in Urban and Semi Urban areas in Target Group addition to conventional tooth paste
Colgate Plax Mouthwash improves oral hygiene by fighting germs and plaque, while fighting bad breath and reducing the incidence of Positioning gingivitis
SWOT Analysis
1. Significantly reduces plaque in hard to reach areas 2. Provides upto 67% healthier gums 3. Contains fluoride to help prevent cavities 4. Combats odour causing germs in the mouth, thereby fighting bad breath effectively Strength 5. Good advertising, brand visibility and distribution
Weakness
1. Primarily an urban product, therefore limited audience
1. Available in 2 variants: Pepper Mint and Fresh Mint and in two Opportunity sizes 2.Mouthwash category as part of oral care is in early stages and
witnessing high growth rate 3. Combining sales of toothpaste with mouth wash can boost sales for the products of the company
1. Competition from various competitor products in this category 2.Niche segment in the oral care industry which requires high advertising to increase awareness regarding the product can be expensive for the company 3. Mouthwash if consumed can cause harm to liver, hence awareness Threats for the same is essential
Competition
Competitors
1. Listerine (Johnson & Johnson)
doc_944527226.docx
SWOT ANALYSIS OF COLGATE PLAX
Colgate Plax
Parent Company
Colgate Palmolive
Category
FMCG
Sector
Personal Care – Mouthwash
Tagline/ Slogan
Kills the germs that cause bad breath
USP
The mouthwash that gives 12 hours germ protection
STP
Segment
Personal Care – Oral Hygiene – Mouth Wash
For special oral hygiene needs in Urban and Semi Urban areas in Target Group addition to conventional tooth paste
Colgate Plax Mouthwash improves oral hygiene by fighting germs and plaque, while fighting bad breath and reducing the incidence of Positioning gingivitis
SWOT Analysis
1. Significantly reduces plaque in hard to reach areas 2. Provides upto 67% healthier gums 3. Contains fluoride to help prevent cavities 4. Combats odour causing germs in the mouth, thereby fighting bad breath effectively Strength 5. Good advertising, brand visibility and distribution
Weakness
1. Primarily an urban product, therefore limited audience
1. Available in 2 variants: Pepper Mint and Fresh Mint and in two Opportunity sizes 2.Mouthwash category as part of oral care is in early stages and
witnessing high growth rate 3. Combining sales of toothpaste with mouth wash can boost sales for the products of the company
1. Competition from various competitor products in this category 2.Niche segment in the oral care industry which requires high advertising to increase awareness regarding the product can be expensive for the company 3. Mouthwash if consumed can cause harm to liver, hence awareness Threats for the same is essential
Competition
Competitors
1. Listerine (Johnson & Johnson)
doc_944527226.docx