Description
SWOT ANALYSIS OF COLGATE DENTAL CREAM
Colgate Dental Cream
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care - Toothpastes
Tagline/ Slogan
All Around Decay Protection
USP
No. 1 Brand Recommended by Dentists
STP
Segment
Personal Care – Oral Hygiene - Toothpaste
Target Group
All Indian Households
Toothpaste with calcium and minerals to get an all round cavity Positioning protection
SWOT Analysis
1. Colgate Dental Cream offers all-around cavity protection, even where a toothbrush cannot reach 2. It‘s great mint taste freshens breath 3. It protects against root caries 4. It cleans & makes teeth whiter and repairs early decay spots 5. Extremely popular brand and high brand awareness due to Strength advertising
1. High dependence of the company on a single category i.e. Oral Care 2. Reduction in advertisement expenditure in order to maintain Weakness growth
Opportunity
1. Leverage on fact that Colgate has been ranked as the most trusted brand in India from 2003 - 2007
2. Focus on innovation and new product launches by deploying advanced technologies 3. Growth in emerging markets – rural and semi-urban
1. High competition from competitive brands like Pepsodent from HUL Threats 2. Increasing commodity prices for manufacturing
Competition
1. Pepsodent 2. Oral B Competitors 3. Anchor
doc_315088053.docx
SWOT ANALYSIS OF COLGATE DENTAL CREAM
Colgate Dental Cream
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care - Toothpastes
Tagline/ Slogan
All Around Decay Protection
USP
No. 1 Brand Recommended by Dentists
STP
Segment
Personal Care – Oral Hygiene - Toothpaste
Target Group
All Indian Households
Toothpaste with calcium and minerals to get an all round cavity Positioning protection
SWOT Analysis
1. Colgate Dental Cream offers all-around cavity protection, even where a toothbrush cannot reach 2. It‘s great mint taste freshens breath 3. It protects against root caries 4. It cleans & makes teeth whiter and repairs early decay spots 5. Extremely popular brand and high brand awareness due to Strength advertising
1. High dependence of the company on a single category i.e. Oral Care 2. Reduction in advertisement expenditure in order to maintain Weakness growth
Opportunity
1. Leverage on fact that Colgate has been ranked as the most trusted brand in India from 2003 - 2007
2. Focus on innovation and new product launches by deploying advanced technologies 3. Growth in emerging markets – rural and semi-urban
1. High competition from competitive brands like Pepsodent from HUL Threats 2. Increasing commodity prices for manufacturing
Competition
1. Pepsodent 2. Oral B Competitors 3. Anchor
doc_315088053.docx