Description
SWOT ANALYSIS OF COLGATE CIBACA

Colgate Cibaca

Parent Company

Colgate Palmolive

Category

FMCG

Sector

Personal Care – Toothpaste

Tagline/ Slogan

Strong Teeth, Fresh Breath For Your Family

USP

Family Protection through Strong Teeth and Fresh Breath

STP

Segment

Personal Care – Oral Hygiene - Toothpaste

Target Group

Indian Families

Positioning

An economy toothpaste for the entire family

SWOT Analysis

1. Developed using Colgate's international expertise in oral care 2. Unique formula protects your teeth from decay 3. Refreshing minty flavor makes the breath super fresh 4. One of the core brands contributing to the company’s top-line growth 5. Already established toothpaste brand "Cibaca" (Binaca) acquired Strength by Colgate, which was also popular as Cibaca Geetmalaradio program

1. Colgate launched Cibaca as a defensive move in the economic category so as to capture market share in oral care industry Weakness 2. Not a premium category product to gain urban market share

1. Projected as an economy toothpaste for Indian families 2. Potential to capture smaller cities owning to cheaper price and Opportunity quality assurance 3.Colgate has been proactively promoting cleaner oral hygiene habits

among rural households

1. Many cheap local variants of toothpaste available in the semiurban and rural markets 2. Rural households still make use of non-dentifrice products like ash, Threats charcoal, salt, husk etc

Competition

1. Pepsodent 2. Babool (Dabur) Competitors 3. Meswak



doc_310990144.docx
 

Attachments

Back
Top