Description
SWOT ANALYSIS OF COLGATE 360
Colgate 360
Parent Company
Colgate Palmolive
Category
FMCG
Sector
Personal Care – Toothbrush
Tagline/ Slogan
For a healthier whole mouth clean
USP
Colgate 360 is designed to give a healthier whole mouth clean
STP
Segment
Personal Care – Oral Hygiene - Toothbrush available in 6 variants
Target Group
Premium Category Toothbrush for high income groups
Colgate 360 revolutionizes oral care. Its uniquely designed features Positioning clean the teeth, tongue, cheeks and gums – removing more bacteria
SWOT Analysis
1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria 2. Wide thumb grip area for better control while brushing 3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth 4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Strength Surround, Deep Clean
1.Premium product and high price which will not cater to the masses at large in the market 2.Toothbrush design can prove complex for some of the users who Weakness use basic toothbrushes
Opportunity
1.Creating further awareness regarding oral hygiene and attracting
larger target markets for their toothbrush 2. Good Media campaign to showcase the multiple features the brush has to offer
1. Many competitors and variants present in oral dental care market 2. Use of toothbrush still not prevalent in many rural parts of the Threats country
Competition
1. Oral B 2. Pepsodent Competitors 3. Anchor
doc_968943352.docx
SWOT ANALYSIS OF COLGATE 360
Colgate 360
Parent Company
Colgate Palmolive
Category
FMCG
Sector
Personal Care – Toothbrush
Tagline/ Slogan
For a healthier whole mouth clean
USP
Colgate 360 is designed to give a healthier whole mouth clean
STP
Segment
Personal Care – Oral Hygiene - Toothbrush available in 6 variants
Target Group
Premium Category Toothbrush for high income groups
Colgate 360 revolutionizes oral care. Its uniquely designed features Positioning clean the teeth, tongue, cheeks and gums – removing more bacteria
SWOT Analysis
1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria 2. Wide thumb grip area for better control while brushing 3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth 4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Strength Surround, Deep Clean
1.Premium product and high price which will not cater to the masses at large in the market 2.Toothbrush design can prove complex for some of the users who Weakness use basic toothbrushes
Opportunity
1.Creating further awareness regarding oral hygiene and attracting
larger target markets for their toothbrush 2. Good Media campaign to showcase the multiple features the brush has to offer
1. Many competitors and variants present in oral dental care market 2. Use of toothbrush still not prevalent in many rural parts of the Threats country
Competition
1. Oral B 2. Pepsodent Competitors 3. Anchor
doc_968943352.docx