Description
SWOT ANALYSIS OF COLECO
Coleco
Parent Company
Coleco
Category
Video Games
Sector
Media and Entertainment
Tagline/ Slogan
Relive the fun… One pixel at a time
USP
Creating new games based on classic tales like “Three little pigs”
STP
Segment
Children
Target Group
Age 5-16 years
Positioning
For video-game lovers
SWOT Analysis
1.Entry into the hand-held gaming business leveraging on Coleco’s 80 year old brand name 2.Creating games based on classic stories for children 3.Entering into different markets by introducing games in multiple languages 4.Making games compatible with new-age devices like BlackBerry, iStrength phone and so on
1.They are still stuck onto the older forms of gaming and have not caught-up with the new-age graphic levels Weakness 2.Distribution is weak as they have poor visibility on app stores
1.To enter the applications space for mobile phones and tablets which is expanding rapidly 2.To venture into more advanced gaming applications Opportunity 3.Venture into more advanced hand-held gaming consoles
1. Animated gaming has reached a whole new level with extremely refined effects. Threats 2.Handheld video game consoles have phased out and have been
replaced by tablets and smart-phones 3.The company is lagging its competitors in terms of technology
Competition
1. EA Sports Competitors 2. Toys R Us
doc_716751846.docx
SWOT ANALYSIS OF COLECO
Coleco
Parent Company
Coleco
Category
Video Games
Sector
Media and Entertainment
Tagline/ Slogan
Relive the fun… One pixel at a time
USP
Creating new games based on classic tales like “Three little pigs”
STP
Segment
Children
Target Group
Age 5-16 years
Positioning
For video-game lovers
SWOT Analysis
1.Entry into the hand-held gaming business leveraging on Coleco’s 80 year old brand name 2.Creating games based on classic stories for children 3.Entering into different markets by introducing games in multiple languages 4.Making games compatible with new-age devices like BlackBerry, iStrength phone and so on
1.They are still stuck onto the older forms of gaming and have not caught-up with the new-age graphic levels Weakness 2.Distribution is weak as they have poor visibility on app stores
1.To enter the applications space for mobile phones and tablets which is expanding rapidly 2.To venture into more advanced gaming applications Opportunity 3.Venture into more advanced hand-held gaming consoles
1. Animated gaming has reached a whole new level with extremely refined effects. Threats 2.Handheld video game consoles have phased out and have been
replaced by tablets and smart-phones 3.The company is lagging its competitors in terms of technology
Competition
1. EA Sports Competitors 2. Toys R Us
doc_716751846.docx