SWOT ANALYSIS OF COCA COLA COKE

Description
SWOT ANALYSIS OF COCA COLA COKE

Coca Cola(Coke)

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

The Real Thing;Thanda matlab CocaCola; Open Happiness; Brrr

USP

World's largest and most popular soft drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Thanda; A soft drink for spreading happiness

SWOT Analysis

1.One of the biggest brands of the world 2.Excellent branding and advertising 3.Excellent distribution and availability 4.Celebtrity Endorsements and sponsors of world events 5.High brand loyalty Strength 6.Secret Formula

1.Aerated drinks not popular with health conscious people Weakness 2.No fruit or pulp, all artificial flavor

1.Leverage successful brand Coca Cola Opportunity 2.Advertise more

3.Buy out competition 4.More Brand recognition 5.Health Drink Segment(Minute Mail Flavors)

1.Threat from Pepsi 2.Threat from substitutes like fruit juices Threats 3.Boycott from health conscious people

Competition

1. Pepsi 2. Big Cola 3. Real Juice Competitors 4. Tropicana Juice



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