Description
SWOT ANALYSIS OF COACH
Coach
Parent Company
Coach Inc.
Category
Apparels and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Give her Coach
USP
Known for their exquisite and stylish leather goods STP
Segment
Women who have tastes in specialty items
Target Group
Upper class segment of people with a high purchasing power
Making expensive and designer bags affordable all throughout the Positioning U.S. SWOT Analysis
1.They have artistic craftsmanship of leather goods 2. Perfectly depicted modern design 3. Very well established brand image by good advertising 4.Headquarters at the Words high fashion capital- New York 5. Have been around since 1941 and have attracted customers to their designs since then 6.Multiple Channel and geographical coverage 7.They are located in 730 cities and have about 12000 employees Strength 8. Product Innovation, Relevance and Excellent value
1.Too many different segments into which they have spread leading to low inventory turnover 2.Havnt been able to tap the growing economies which are a huge Weakness potential market
1.Increasing online sales all over the world 2.A perfectly viable global expansion plan Opportunity 3.New and improved marketing initiatives to attract consumers
1.Dealing with fake merchandise which is increasing day by day 2.Large amount of competition in the luxury goods segment Threats 3.Economic recessions and downturns affecting their sales Competition
1.Dooney and Bourke 2.Louis Vuitton Competitors 3.Chanel
doc_722778675.docx
SWOT ANALYSIS OF COACH
Coach
Parent Company
Coach Inc.
Category
Apparels and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
Give her Coach
USP
Known for their exquisite and stylish leather goods STP
Segment
Women who have tastes in specialty items
Target Group
Upper class segment of people with a high purchasing power
Making expensive and designer bags affordable all throughout the Positioning U.S. SWOT Analysis
1.They have artistic craftsmanship of leather goods 2. Perfectly depicted modern design 3. Very well established brand image by good advertising 4.Headquarters at the Words high fashion capital- New York 5. Have been around since 1941 and have attracted customers to their designs since then 6.Multiple Channel and geographical coverage 7.They are located in 730 cities and have about 12000 employees Strength 8. Product Innovation, Relevance and Excellent value
1.Too many different segments into which they have spread leading to low inventory turnover 2.Havnt been able to tap the growing economies which are a huge Weakness potential market
1.Increasing online sales all over the world 2.A perfectly viable global expansion plan Opportunity 3.New and improved marketing initiatives to attract consumers
1.Dealing with fake merchandise which is increasing day by day 2.Large amount of competition in the luxury goods segment Threats 3.Economic recessions and downturns affecting their sales Competition
1.Dooney and Bourke 2.Louis Vuitton Competitors 3.Chanel
doc_722778675.docx