Description
SWOT ANALYSIS OF CNN
CNN
Parent Company
Turner Broadcasting System, Inc. (a Time Warner company)
Category
News Channel
Sector
Media and Entertainment
The Worldwide Leader in News; CNN = Politics; The Best Political Team Tagline/ Slogan on Television; CNN = Money; Go Beyond Borders
USP
Best analysis of US events and news
STP
Segment
People seeking news about USA and rest of the world
Target Group
Individual, SEC B,C,D,E
Positioning
The worldwide leader in News
SWOT Analysis
1.CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories 2.One of the most popular news channels globally 3.The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreignStrength language networks around the world
1. Controversies of world issues have caused uproar 2.News covered often gives a biased perspective which doesn’t go out with certain audiences 3.2008 unrest in Tibet, Allegations of leniency towards the Bush Weakness administration during Iraq have been major controversies
1. Having more correspondents and covering global events with better analysis of events 2.Try to be unbiased whenever trying to cover any story Opportunity 3.Organise global events to further strengthen brand
1.Threat from competitor and domestic news channels Threats 2.Newpapers
Competition
1.BBC Competitors 2.Times Now
doc_856493616.docx
SWOT ANALYSIS OF CNN
CNN
Parent Company
Turner Broadcasting System, Inc. (a Time Warner company)
Category
News Channel
Sector
Media and Entertainment
The Worldwide Leader in News; CNN = Politics; The Best Political Team Tagline/ Slogan on Television; CNN = Money; Go Beyond Borders
USP
Best analysis of US events and news
STP
Segment
People seeking news about USA and rest of the world
Target Group
Individual, SEC B,C,D,E
Positioning
The worldwide leader in News
SWOT Analysis
1.CNN programming airs through CNN International, which can be seen by viewers in over 212 countries and territories 2.One of the most popular news channels globally 3.The company has 36 bureaus (10 domestic, 26 international), more than 900 affiliated local stations, and several regional and foreignStrength language networks around the world
1. Controversies of world issues have caused uproar 2.News covered often gives a biased perspective which doesn’t go out with certain audiences 3.2008 unrest in Tibet, Allegations of leniency towards the Bush Weakness administration during Iraq have been major controversies
1. Having more correspondents and covering global events with better analysis of events 2.Try to be unbiased whenever trying to cover any story Opportunity 3.Organise global events to further strengthen brand
1.Threat from competitor and domestic news channels Threats 2.Newpapers
Competition
1.BBC Competitors 2.Times Now
doc_856493616.docx