Description
SWOT ANALYSIS OF CNET
CNET
Parent Company
CBS Interactive
Category
Website- Technology & Journalism
Sector
Media and Entertainment
Tagline/ Slogan
For a life gone digital
Offers content in four major categories software, music, games and USP videos
STP
Segment
Internet users looking for Tech related media and information
Internet users interested in downloading or buying software and other Target Group entities
Positioning
Positioned as an internet download directory website
SWOT Analysis
1.Provides myriad options to download software, music, games or videos 2. The available downloads are reviewed by unbiased expert editors 3. Provides latest news and discussions 4. Helps user to buy by comparing similar products Strength 5. Download section of CNET has over 3.5 million downloads a day
1.Limited physical presence in markets devoid of internet Weakness 2.Limited penetration in emerging economies like India, Brazil etc
1.Expand capabilities to allow users to narrow options by filtering 2. Acquiring more partnerships with other websites for integration Opportunity 3.Attracting more users who use software extensively
1.Illegal downloading may result in legal ramifications 2. Improved functionalities by competitive websites Threats 3. Newly emerging competitive online product websites
Competition
1. Brothersoft.com 2.Softpedia.com Competitors 3. downloadsoftware.com
doc_790251923.docx
SWOT ANALYSIS OF CNET
CNET
Parent Company
CBS Interactive
Category
Website- Technology & Journalism
Sector
Media and Entertainment
Tagline/ Slogan
For a life gone digital
Offers content in four major categories software, music, games and USP videos
STP
Segment
Internet users looking for Tech related media and information
Internet users interested in downloading or buying software and other Target Group entities
Positioning
Positioned as an internet download directory website
SWOT Analysis
1.Provides myriad options to download software, music, games or videos 2. The available downloads are reviewed by unbiased expert editors 3. Provides latest news and discussions 4. Helps user to buy by comparing similar products Strength 5. Download section of CNET has over 3.5 million downloads a day
1.Limited physical presence in markets devoid of internet Weakness 2.Limited penetration in emerging economies like India, Brazil etc
1.Expand capabilities to allow users to narrow options by filtering 2. Acquiring more partnerships with other websites for integration Opportunity 3.Attracting more users who use software extensively
1.Illegal downloading may result in legal ramifications 2. Improved functionalities by competitive websites Threats 3. Newly emerging competitive online product websites
Competition
1. Brothersoft.com 2.Softpedia.com Competitors 3. downloadsoftware.com
doc_790251923.docx