Description
SWOT ANALYSIS OF CLUB MAHINDRA HOLIDAY
Club Mahindra Holidays Parent Company Category Sector Tagline/ Slogan Mahindra Group Hotels and Resorts Tourism and Hospitality Jiyo Life! (Live Life) Membership through which one can avail stay at a wide range of resorts whenever required STP Segment Target Group Upscale, Mid-Market Leisure travellers, Families A fun brand that can be enjoyed by families who like to travel to different destinations and spend quality time with their loved ones. SWOT Analysis 1. Customer base of over 143000 members 2. 40+ resorts in various locations 3. Brand presence is quite high due to excellent advertiing 4. New under explored and lesser known locations (eg. Ashtamudi in Kerala) 5. High Brand Recall Strength 6. Homely ambience and arrangements adds to its warmth as a hospitality company 1. Quality of services and infrastructure is not constant throughout the brand. 2. Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)
USP
Positioning
Weakness
3. Constant political disturbances within the country 1. Incredible India campaign has had a positive influence on influx of foreigners traveling to India. Club Mahindra should have programs for foreigners. 2. With reducing spending capacities, domestic travel is increasing India 1. International hospitality giants are entering all markets and catering to all segments in this sector 2. Economic downturn might have an effect on equity capital of the company Competition 1.Sterling Holidays 2.Wyndham Vacation Ownership 3.Starwood Competitors 4. Hyatt
Opportunity
Threats
doc_974342943.docx
SWOT ANALYSIS OF CLUB MAHINDRA HOLIDAY
Club Mahindra Holidays Parent Company Category Sector Tagline/ Slogan Mahindra Group Hotels and Resorts Tourism and Hospitality Jiyo Life! (Live Life) Membership through which one can avail stay at a wide range of resorts whenever required STP Segment Target Group Upscale, Mid-Market Leisure travellers, Families A fun brand that can be enjoyed by families who like to travel to different destinations and spend quality time with their loved ones. SWOT Analysis 1. Customer base of over 143000 members 2. 40+ resorts in various locations 3. Brand presence is quite high due to excellent advertiing 4. New under explored and lesser known locations (eg. Ashtamudi in Kerala) 5. High Brand Recall Strength 6. Homely ambience and arrangements adds to its warmth as a hospitality company 1. Quality of services and infrastructure is not constant throughout the brand. 2. Company policies regarding booking of rooms does not always go well with customers (need to book 6 months prior)
USP
Positioning
Weakness
3. Constant political disturbances within the country 1. Incredible India campaign has had a positive influence on influx of foreigners traveling to India. Club Mahindra should have programs for foreigners. 2. With reducing spending capacities, domestic travel is increasing India 1. International hospitality giants are entering all markets and catering to all segments in this sector 2. Economic downturn might have an effect on equity capital of the company Competition 1.Sterling Holidays 2.Wyndham Vacation Ownership 3.Starwood Competitors 4. Hyatt
Opportunity
Threats
doc_974342943.docx