Description
SWOT ANALYSIS OF CLINIC PLUS
Clinic Plus
Parent Company
HUL
Category
Personal Care brands- Hair Care
Sector
FMCG
Tagline/ Slogan
Strong and Long
Clinic Plus has 'do-good' ingredients which provide constant care like USP a mother does in every wash.
STP
Segment
Hair Shampoo - Health , Herbal & Anti Dandruff
Target Group
Family – Health Shampoo
Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff Positioning ingredient
SWOT Analysis
1. The largest selling Shampoo brand in India launched in 1971 2. The most widely distributed Shampoo brand in India Strength 3. Good advertising and brand presence along with celebrity tie-ups
Weakness
1. Some Consumers are reluctant to use shampoos with chemicals
1. Aggressive Advertisement in Rural Markets 2.Rural penetration through sale of sachets Opportunity 3. High untapped market in the rural segment
1. Brand loyalty in shampoo is very low 2. Frequency of shampoo usage is low Threats 3. Presence of international players and brands
Competition
1.Rejoice Shampoo (P&G) 2. Chic Shampoo (Cavin Care) 3.Clinic All Clear Competitors 4. Sunsilk
doc_687632060.docx
SWOT ANALYSIS OF CLINIC PLUS
Clinic Plus
Parent Company
HUL
Category
Personal Care brands- Hair Care
Sector
FMCG
Tagline/ Slogan
Strong and Long
Clinic Plus has 'do-good' ingredients which provide constant care like USP a mother does in every wash.
STP
Segment
Hair Shampoo - Health , Herbal & Anti Dandruff
Target Group
Family – Health Shampoo
Shampoo offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains anti-dandruff Positioning ingredient
SWOT Analysis
1. The largest selling Shampoo brand in India launched in 1971 2. The most widely distributed Shampoo brand in India Strength 3. Good advertising and brand presence along with celebrity tie-ups
Weakness
1. Some Consumers are reluctant to use shampoos with chemicals
1. Aggressive Advertisement in Rural Markets 2.Rural penetration through sale of sachets Opportunity 3. High untapped market in the rural segment
1. Brand loyalty in shampoo is very low 2. Frequency of shampoo usage is low Threats 3. Presence of international players and brands
Competition
1.Rejoice Shampoo (P&G) 2. Chic Shampoo (Cavin Care) 3.Clinic All Clear Competitors 4. Sunsilk
doc_687632060.docx