Description
SWOT ANALYSIS OF CLEARTRIP
Cleartrip
Parent Company
Cleartrip Ltd
Category
Website-online travel ticket
Sector
IT and Technology
Tagline/ Slogan
Making travel simple
Effective online booking portal due to large contacts with tourism USP entities
STP
Segment
Internet users looking for travel booking
Target Group
Travelers who use internet for online transactions
Positioning
Positioned as a very simple and comprehensive online booking portal
SWOT Analysis
1. Simple Interface and processes 2. Presence in the international business scenario 3. Good customer support for customers 4. Highly Customer oriented Strength 5. Tieups with airlines, corporates and hotel chains
1.Unable to attract customers who are not internet savvy 2.Reluctance in customers to avail bookings through online payments 3.Cases of Unsatisfactory customer service in terms of addressing Weakness issues
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation Opportunity 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share Threats 3. Newly emerging online booking portals with better offerings
Competition
1. Makemytrip 2.Yatra Competitors 3.Travelguru
doc_713162354.docx
SWOT ANALYSIS OF CLEARTRIP
Cleartrip
Parent Company
Cleartrip Ltd
Category
Website-online travel ticket
Sector
IT and Technology
Tagline/ Slogan
Making travel simple
Effective online booking portal due to large contacts with tourism USP entities
STP
Segment
Internet users looking for travel booking
Target Group
Travelers who use internet for online transactions
Positioning
Positioned as a very simple and comprehensive online booking portal
SWOT Analysis
1. Simple Interface and processes 2. Presence in the international business scenario 3. Good customer support for customers 4. Highly Customer oriented Strength 5. Tieups with airlines, corporates and hotel chains
1.Unable to attract customers who are not internet savvy 2.Reluctance in customers to avail bookings through online payments 3.Cases of Unsatisfactory customer service in terms of addressing Weakness issues
1.Customers currently using traditional methods of bookings 2.Offer better travel packages in line with customer expectation Opportunity 3.Untapped sections of international tourism market
1. Possible lack of co-ordination with tourism entities 2.Present competitors having substantial market share Threats 3. Newly emerging online booking portals with better offerings
Competition
1. Makemytrip 2.Yatra Competitors 3.Travelguru
doc_713162354.docx