Description
SWOT ANALYSIS OF CLEARASIL
Clearasil
Parent Company
Reckitt Benckiser
Category
Personal Care brands - Skin care
Sector
FMCG
Feel the difference; Don’t just look awesome; The science of looking Tagline/ Slogan awesome
USP
Clear skin in just three days STP
Segment
Personal care-Acne treatment
Target Group
Adolescents and college youth
Positioning
Feel improvement in skin problems right from first application. SWOT Analysis
1. The top-selling brand of skin care and acne medication 2. RB has been ranked as one of the Most Innovative Companies in the World 3. Inexpensive and high quality product 4. First dermatological brand created especially for younger skin to fight against pimples 5. Strong R &D team with constant product innovations Strength 6. Wide range of products and good availability & distribution
1.Stiff segment with a lot of brands competing for market share Weakness 2. Limited penetration in some of the major growing economies
Opportunity
1.Senior citizen population is a large growing market segment which should be given focus
2.A potential huge market has been spotted on men cosmetic sales
1. Presence of strong competition 2.Unstable demand-price ratio Threats 3.Price war with other brands Competition
1. Ponds 2.Loreal 3.Vicco Competitors 4.Himalaya
doc_428539239.docx
SWOT ANALYSIS OF CLEARASIL
Clearasil
Parent Company
Reckitt Benckiser
Category
Personal Care brands - Skin care
Sector
FMCG
Feel the difference; Don’t just look awesome; The science of looking Tagline/ Slogan awesome
USP
Clear skin in just three days STP
Segment
Personal care-Acne treatment
Target Group
Adolescents and college youth
Positioning
Feel improvement in skin problems right from first application. SWOT Analysis
1. The top-selling brand of skin care and acne medication 2. RB has been ranked as one of the Most Innovative Companies in the World 3. Inexpensive and high quality product 4. First dermatological brand created especially for younger skin to fight against pimples 5. Strong R &D team with constant product innovations Strength 6. Wide range of products and good availability & distribution
1.Stiff segment with a lot of brands competing for market share Weakness 2. Limited penetration in some of the major growing economies
Opportunity
1.Senior citizen population is a large growing market segment which should be given focus
2.A potential huge market has been spotted on men cosmetic sales
1. Presence of strong competition 2.Unstable demand-price ratio Threats 3.Price war with other brands Competition
1. Ponds 2.Loreal 3.Vicco Competitors 4.Himalaya
doc_428539239.docx