Description
SWOT ANALYSIS OF CLEAN AND CLEAR
Clean and Clear
Parent Company
Johnson & Johnson
Category
Sensitive skin personal care items
Sector
FMCG
Tagline/ Slogan
Clean Clear and Confident
Specially designed to clean skin to help prevent common skin USP problems STP
Segment
Face wash skin care segment
Target Group
College youth and working professionals
A Facial Wash that thoroughly cleanses to remove excess oil and dirt without over drying. Special ingredients help prevent pimples. Leaves Positioning skin feeling clean and beautifully clear SWOT Analysis
1. Company reputation is recognized through all over the world. 2.Customers satisfactions (toll free number, online services, and advisory services) 3. Customer’s retention ratio is high due to Supreme product qualities. 4. Stability in Pricing. 5. Larger Distribution network and Products promotion in a large scale 6. Geographical coverage across all over the world Strength 7. Product portfolio includes bodywashes, cleansers, moisturizers etc
1. Limited penetration or product choice for the rural market 2. Tough competition means limited market share growth and high Weakness brand switching despite constant branding and advertising
1. Clean n Clear has a strong market potential in the market & can look forward to gaining more shares in the skin care segment. 2. Products and packaging to suit different needs and demographics Opportunity can help boost sales
1. The switching potential can be high if the customers are not satisfied with our product 2.If our product gets successful, there is a major threat of new entrants to follow up on company’s trend. 3. Existing producers of face wash can decrease their prices as well as new entrants to attract customers. 4. Competitors: Local and international competitors have well established businesses 5. Large proportion of men who are currently unaware and place low Threats priority on skin care Competition
1.Himalaya Herbal 2.Garneir 3.Ponds Competitors 4.Nivea
doc_466756902.docx
SWOT ANALYSIS OF CLEAN AND CLEAR
Clean and Clear
Parent Company
Johnson & Johnson
Category
Sensitive skin personal care items
Sector
FMCG
Tagline/ Slogan
Clean Clear and Confident
Specially designed to clean skin to help prevent common skin USP problems STP
Segment
Face wash skin care segment
Target Group
College youth and working professionals
A Facial Wash that thoroughly cleanses to remove excess oil and dirt without over drying. Special ingredients help prevent pimples. Leaves Positioning skin feeling clean and beautifully clear SWOT Analysis
1. Company reputation is recognized through all over the world. 2.Customers satisfactions (toll free number, online services, and advisory services) 3. Customer’s retention ratio is high due to Supreme product qualities. 4. Stability in Pricing. 5. Larger Distribution network and Products promotion in a large scale 6. Geographical coverage across all over the world Strength 7. Product portfolio includes bodywashes, cleansers, moisturizers etc
1. Limited penetration or product choice for the rural market 2. Tough competition means limited market share growth and high Weakness brand switching despite constant branding and advertising
1. Clean n Clear has a strong market potential in the market & can look forward to gaining more shares in the skin care segment. 2. Products and packaging to suit different needs and demographics Opportunity can help boost sales
1. The switching potential can be high if the customers are not satisfied with our product 2.If our product gets successful, there is a major threat of new entrants to follow up on company’s trend. 3. Existing producers of face wash can decrease their prices as well as new entrants to attract customers. 4. Competitors: Local and international competitors have well established businesses 5. Large proportion of men who are currently unaware and place low Threats priority on skin care Competition
1.Himalaya Herbal 2.Garneir 3.Ponds Competitors 4.Nivea
doc_466756902.docx