Description
SWOT ANALYSIS OF CLASSIC PAINTS
Classic Paints
Parent Company
CLASSIC PAINTS
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Variety was never this exciting
USP
Complete Value for money
STP
Segment
Lower & Middle class segment
Home-owners, motels, budget hotels, dispensaries and small schools Target Group and hospitals.
Positioning
Paints for tough exteriors and soft interiors
SWOT Analysis
1. It specializes in Eco-friendly water based paints. 2. It is an ISO 9001 and 14001 company hence conforms to international standards for its practices 3. Custom-made products to meet the needs of the customers 4. Wide variety of decorative and industrial paints 5. It’s in the process of implementing Environment Management Sys 6. Product range includes Choice XL Premium Exterior All Acrylic Paint, Classic Choice Exterior All Acrylic Finish, Classic Super Acrylic Strength Emulsion, Gift Super Acrylic Distemper, Gift Acrylic Wall Putty
Weakness
1. Less market share and visibility as compared to major paint brands
1. Large rural and semi-urban lower middle class segment provides them with tremendous opportunity as they need value for money products. 2.It needs to advertise more strategically towards its target customers Opportunity as it would increase brand awareness.
1. Raw material scarcity and volatility in prices 2. Difficulty in diversifying as large capital investment is required and Threats entry barrier is high with giant companies having covered wide range of products.
3.In Decorative Paint industry customer’s tastes change very rapidly with change in trends and fashion hence production planning and inventory problem
Competition
1. Asian Paints 2. Berger Paints Competitors 3. Shalimar Paints Limited
doc_307598313.docx
SWOT ANALYSIS OF CLASSIC PAINTS
Classic Paints
Parent Company
CLASSIC PAINTS
Category
Paint Industry
Sector
Industrial Products and Chemicals
Tagline/ Slogan
Variety was never this exciting
USP
Complete Value for money
STP
Segment
Lower & Middle class segment
Home-owners, motels, budget hotels, dispensaries and small schools Target Group and hospitals.
Positioning
Paints for tough exteriors and soft interiors
SWOT Analysis
1. It specializes in Eco-friendly water based paints. 2. It is an ISO 9001 and 14001 company hence conforms to international standards for its practices 3. Custom-made products to meet the needs of the customers 4. Wide variety of decorative and industrial paints 5. It’s in the process of implementing Environment Management Sys 6. Product range includes Choice XL Premium Exterior All Acrylic Paint, Classic Choice Exterior All Acrylic Finish, Classic Super Acrylic Strength Emulsion, Gift Super Acrylic Distemper, Gift Acrylic Wall Putty
Weakness
1. Less market share and visibility as compared to major paint brands
1. Large rural and semi-urban lower middle class segment provides them with tremendous opportunity as they need value for money products. 2.It needs to advertise more strategically towards its target customers Opportunity as it would increase brand awareness.
1. Raw material scarcity and volatility in prices 2. Difficulty in diversifying as large capital investment is required and Threats entry barrier is high with giant companies having covered wide range of products.
3.In Decorative Paint industry customer’s tastes change very rapidly with change in trends and fashion hence production planning and inventory problem
Competition
1. Asian Paints 2. Berger Paints Competitors 3. Shalimar Paints Limited
doc_307598313.docx