Description
SWOT ANALYSIS OF CLARKS GROUP OF HOTEL
Clarks Group of Hotels Parent Company Category Sector UP Hotels Ltd. Hotels and resorts Tourism and Hospitality Fine living and has expressed high standards in the art of hospitality Five Star services at a lower cost STP Segment Target Group Leisure Travelers, foreigners, wedding parties Upper middle and upper class urban It has the spirit and charm of the traditions of India and has blended these with the latest technology SWOT Analysis 1. Excellent locations across India 2. The Hotel has a cozy and homely felling about it which is something customer’s love 3. Indian cultural and geographical diversity pulls tourism 4. The Hotel has extremely friendly staff 1. Low brand recall compared to leading industry players 2. Market share is lower than other hotel chains 3. Limited presence in the rest of the country 1. Incredible India! campaign has increased influx of foreigners Opportunity 2. Domestic travelers are looking for hotels which offer 5 star services at a lower rate
Tagline/ Slogan USP
Positioning
Strength
Weakness
3. Penetration and expansion to other cities as well as abroad 1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment Competition 1.Ista 2.Vivanta 3.Westin Competitors 4 Sarovar Premier
Threats
doc_133589735.docx
SWOT ANALYSIS OF CLARKS GROUP OF HOTEL
Clarks Group of Hotels Parent Company Category Sector UP Hotels Ltd. Hotels and resorts Tourism and Hospitality Fine living and has expressed high standards in the art of hospitality Five Star services at a lower cost STP Segment Target Group Leisure Travelers, foreigners, wedding parties Upper middle and upper class urban It has the spirit and charm of the traditions of India and has blended these with the latest technology SWOT Analysis 1. Excellent locations across India 2. The Hotel has a cozy and homely felling about it which is something customer’s love 3. Indian cultural and geographical diversity pulls tourism 4. The Hotel has extremely friendly staff 1. Low brand recall compared to leading industry players 2. Market share is lower than other hotel chains 3. Limited presence in the rest of the country 1. Incredible India! campaign has increased influx of foreigners Opportunity 2. Domestic travelers are looking for hotels which offer 5 star services at a lower rate
Tagline/ Slogan USP
Positioning
Strength
Weakness
3. Penetration and expansion to other cities as well as abroad 1. Terrorist threats, economic downturn, political turbulence 2.There is a new trend of people preferring Well furnished guest houses over hotels 3. Changing trends from the west may be an issue to implement by already existing players due to the high initial investment Competition 1.Ista 2.Vivanta 3.Westin Competitors 4 Sarovar Premier
Threats
doc_133589735.docx