Description
SWOT ANALYSIS OF CKE RESTAURANTS
CKE Restaurants
Parent Company
CKE Restaurants, Inc
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
It's Out of This World
A leading fast food restaurant chain operating through regional USP popular brands like Carl’s Jr., Hardee’s, Green burrito, Red burrito
STP
Anyone who wants to eat good quality, affordable food in a fast Segment casual dining restaurant
Target Group
Children and youth of middle and upper middle class families
A quick service fast food restaurant chain serving high quality, Positioning affordable food through its vast network and multiple brands
SWOT Analysis
1.Global presence with around 3400 locations in 13 countries 2. Owner of popular brands: Carl’s Jr., Hardee’s, Green burritoand Red burrito 3. Employee strength of over 150,000 4. Financial independence and stability 5. Strong brand presence 6. Wide variety of menu items 7.Effective marketing and advertising 8.Tie ups with brands like Columbia Pictures, Marvel comics, Play station, Dr. Pepper, etc. Strength 9.Strong online presence
1.Lower market share compared to competitors 2.Limited only in US and limited global presence Weakness 3.Fast food considered unhygienic
1.Innovate with vegetarian menu items 2.Expansion in untapped markets Opportunity 3.Acquisition to increase market share
1.Competition from other players 2.People moving away from fast food Threats 3.Increase in cost of raw materials
Competition
1.McDonalds 2.Burger King 3.Subway Competitors 4.Wendy’s
doc_106439247.docx
SWOT ANALYSIS OF CKE RESTAURANTS
CKE Restaurants
Parent Company
CKE Restaurants, Inc
Category
Fast Food Eating Joints
Sector
Food and Beverages
Tagline/ Slogan
It's Out of This World
A leading fast food restaurant chain operating through regional USP popular brands like Carl’s Jr., Hardee’s, Green burrito, Red burrito
STP
Anyone who wants to eat good quality, affordable food in a fast Segment casual dining restaurant
Target Group
Children and youth of middle and upper middle class families
A quick service fast food restaurant chain serving high quality, Positioning affordable food through its vast network and multiple brands
SWOT Analysis
1.Global presence with around 3400 locations in 13 countries 2. Owner of popular brands: Carl’s Jr., Hardee’s, Green burritoand Red burrito 3. Employee strength of over 150,000 4. Financial independence and stability 5. Strong brand presence 6. Wide variety of menu items 7.Effective marketing and advertising 8.Tie ups with brands like Columbia Pictures, Marvel comics, Play station, Dr. Pepper, etc. Strength 9.Strong online presence
1.Lower market share compared to competitors 2.Limited only in US and limited global presence Weakness 3.Fast food considered unhygienic
1.Innovate with vegetarian menu items 2.Expansion in untapped markets Opportunity 3.Acquisition to increase market share
1.Competition from other players 2.People moving away from fast food Threats 3.Increase in cost of raw materials
Competition
1.McDonalds 2.Burger King 3.Subway Competitors 4.Wendy’s
doc_106439247.docx