Description
SWOT ANALYSIS OF CITROEN
Citroen Parent Company Category Sector Tagline/ Slogan USP PSA Peugeot Citreon Passenger Cars Automobile Créative Technologie
High Quality STP
Segment Target Group Positioning
Automobiles in all segments People who like creative designs Innovative & reliable car for all SWOT Analysis 1. Produced over 1.5 million vehicles in one year 2. Over 14000 employees worldwide 3. Has been awarded European Car of the Year many times 4. Also dominated the World Rally Championship 5. Has a strong legacy as it was founded in 1919
Strength
6. Good design in terms of creativity & technology 1. They have not been successful with luxury cars compared to leaders 2. They have not been able to translate their WRC success into the road cars which would appeal to the masses 3. The brand has not been able to impact outside Europe specially fast growing economies 1. They can explore the emerging markets of Asia other than
Weakness Opportunity
China & Africa 2. They can collaborate for products with Peugeot like the NissanRenault alliance which can help them strengthen their product portfolio 3. It can launch its new creative design in the growing markets where there is high demand 1. Increasing shift from traditional fuels to hybrid & electric powered cars 2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging 3. Its brand is not that well known across geography Competition 1. Nissan 2. Honda 3. Toyota 4. Hyundai Competitors 5. Renault
Threats
doc_150079777.docx
SWOT ANALYSIS OF CITROEN
Citroen Parent Company Category Sector Tagline/ Slogan USP PSA Peugeot Citreon Passenger Cars Automobile Créative Technologie
High Quality STP
Segment Target Group Positioning
Automobiles in all segments People who like creative designs Innovative & reliable car for all SWOT Analysis 1. Produced over 1.5 million vehicles in one year 2. Over 14000 employees worldwide 3. Has been awarded European Car of the Year many times 4. Also dominated the World Rally Championship 5. Has a strong legacy as it was founded in 1919
Strength
6. Good design in terms of creativity & technology 1. They have not been successful with luxury cars compared to leaders 2. They have not been able to translate their WRC success into the road cars which would appeal to the masses 3. The brand has not been able to impact outside Europe specially fast growing economies 1. They can explore the emerging markets of Asia other than
Weakness Opportunity
China & Africa 2. They can collaborate for products with Peugeot like the NissanRenault alliance which can help them strengthen their product portfolio 3. It can launch its new creative design in the growing markets where there is high demand 1. Increasing shift from traditional fuels to hybrid & electric powered cars 2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging 3. Its brand is not that well known across geography Competition 1. Nissan 2. Honda 3. Toyota 4. Hyundai Competitors 5. Renault
Threats
doc_150079777.docx