Description
SWOT ANALYSIS OF CITRIX SYSTEM
Citrix Systems
Parent Company
Swisscom CIT
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
Simplicity is power
USP
Their USP is platform diversity
STP
Desktop Visualization, Networking, Datacentre and Cloud, Collaboration Segment and support
Target Group
Companies in North America for support market
Positioning
They are positioned as Server Virtualization infrastructure
SWOT Analysis
1. Increased investment in research and development 2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread 3. Strong online service segment, wherein it can customize products easily 4.Excellent supply chain management, which helps to reduce cost 5. It has development centres in India, UK and Australia with over 6000 Strength strong workforce
1. Supplier issues causing a few operational issues 2. Restricted global penetration as compared to a few other leading Weakness companies
1. Strategic acquisitions 2. Technology partnership 3. Growing virtualization market Opportunity 4. Making and selling low-cost, unbranded low-price computers
1. Intense Competition in the market 2. Threat of new entrant with low price value proposition Threats 3. Threat due to fluctuation in the currency
Competition
1. LogMein, Inc Competitors 2. VMware, Inc
doc_539097433.docx
SWOT ANALYSIS OF CITRIX SYSTEM
Citrix Systems
Parent Company
Swisscom CIT
Category
Computer Services
Sector
IT and Technology
Tagline/ Slogan
Simplicity is power
USP
Their USP is platform diversity
STP
Desktop Visualization, Networking, Datacentre and Cloud, Collaboration Segment and support
Target Group
Companies in North America for support market
Positioning
They are positioned as Server Virtualization infrastructure
SWOT Analysis
1. Increased investment in research and development 2. It directly reach consumer so save the retailers margin, this reach is high due to its large diversified geographical spread 3. Strong online service segment, wherein it can customize products easily 4.Excellent supply chain management, which helps to reduce cost 5. It has development centres in India, UK and Australia with over 6000 Strength strong workforce
1. Supplier issues causing a few operational issues 2. Restricted global penetration as compared to a few other leading Weakness companies
1. Strategic acquisitions 2. Technology partnership 3. Growing virtualization market Opportunity 4. Making and selling low-cost, unbranded low-price computers
1. Intense Competition in the market 2. Threat of new entrant with low price value proposition Threats 3. Threat due to fluctuation in the currency
Competition
1. LogMein, Inc Competitors 2. VMware, Inc
doc_539097433.docx