Description
SWOT ANALYSIS OF CIRCUS WORLD STORE
Circus World Store
Parent Company
Rite Aid; Melville Corporation
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Mall based retail toy store
STP
Segment
Kids and parents
Target Group
Young children from upper middle class
Positioning
The wide range of toys offered something for all kids
SWOT Analysis
1. Brand recall was very high when the company existed 2. One of the biggest toy retail chains 3. Carried the brand name of Rite Aid 4. Later operated as Kay Bee Toys Strength 5. Had a good customer reach
1. Did not have a diverse product portfolio Weakness 2. Lacked efficient management
1.Had a strong brand name at all stages of its life Opportunity 2.Could have extended its product line further
1. Retail toy stores 2.Outdoor games Threats 3.Television
Competition
1.K.B. Toys Competitors 2.Toys R Us
doc_539863839.docx
SWOT ANALYSIS OF CIRCUS WORLD STORE
Circus World Store
Parent Company
Rite Aid; Melville Corporation
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Mall based retail toy store
STP
Segment
Kids and parents
Target Group
Young children from upper middle class
Positioning
The wide range of toys offered something for all kids
SWOT Analysis
1. Brand recall was very high when the company existed 2. One of the biggest toy retail chains 3. Carried the brand name of Rite Aid 4. Later operated as Kay Bee Toys Strength 5. Had a good customer reach
1. Did not have a diverse product portfolio Weakness 2. Lacked efficient management
1.Had a strong brand name at all stages of its life Opportunity 2.Could have extended its product line further
1. Retail toy stores 2.Outdoor games Threats 3.Television
Competition
1.K.B. Toys Competitors 2.Toys R Us
doc_539863839.docx