Description
SWOT ANALYSIS OF CINEMAX INDIA LIMITED
Cinemax India Ltd
Parent Company
Kanika group
Category
Film theaters and distribution
Sector
Media and broadcasting
Tagline/ Slogan
Enjoy,relax
USP
Highest number of channels, Aslihd service
STP
Segment
Movie and cinema theatres and distribution
Target Group
Urban middle and upper middle class individuals
Positioning
Great movie experience included with different relaxation services
SWOT Analysis
1. Presence across all India in various cities 2. Has over 130 screens giving customers a wide variety of options 3. Exhibition chain is a combination of high-end multiplexes and budget retrofit single-screens Strength 4. Presence in real estate of the parent company
1. The need of better customer focused services and technological advancements like 3D Weakness 2. Late entry in to the market means intense competition
1.Increasing purchasing power parity 2. More screens in upcoming cities to increase reach Opportunity 3. Better offers and branding to lure customers
1. Alternate sources of entertainment like theme parks 2. Increased online penetration of movies is a concern as people don't Threats go to theatres
Competition
1.PVR 2.Reliance Big Cinemas Competitors 3.Inox
doc_299759066.docx
SWOT ANALYSIS OF CINEMAX INDIA LIMITED
Cinemax India Ltd
Parent Company
Kanika group
Category
Film theaters and distribution
Sector
Media and broadcasting
Tagline/ Slogan
Enjoy,relax
USP
Highest number of channels, Aslihd service
STP
Segment
Movie and cinema theatres and distribution
Target Group
Urban middle and upper middle class individuals
Positioning
Great movie experience included with different relaxation services
SWOT Analysis
1. Presence across all India in various cities 2. Has over 130 screens giving customers a wide variety of options 3. Exhibition chain is a combination of high-end multiplexes and budget retrofit single-screens Strength 4. Presence in real estate of the parent company
1. The need of better customer focused services and technological advancements like 3D Weakness 2. Late entry in to the market means intense competition
1.Increasing purchasing power parity 2. More screens in upcoming cities to increase reach Opportunity 3. Better offers and branding to lure customers
1. Alternate sources of entertainment like theme parks 2. Increased online penetration of movies is a concern as people don't Threats go to theatres
Competition
1.PVR 2.Reliance Big Cinemas Competitors 3.Inox
doc_299759066.docx