Description
SWOT ANALYSIS OF CILLIT BANG
Cillit Bang
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Power to wow
USP
Complete solution for removing all kind of stain STP
Segment
Cleaning segment
Target Group
Urban middle class households
Positioning
Its concentrated formula makes cleaning easy SWOT Analysis
1. Excellent product quality from an innovative company 2. Strong R&D capability 3. RB has won innovative award for many products. 4. Distribution structure with high reach and wide coverage 5. Strong financial condition Strength 6. Parent company being market leader helps in marketing.
1. Limited global presence as compared to some other international brands Weakness 2. Market share growth is restricted by other players in the industry
1. Market growth in stain remover segment 2. Leveraging the latest technologies 3. Upgrading consumers through innovation to new levels of quality Opportunity and performance.
1. Low price competition 2. Entrance of new competitors Threats 3. Unfavorable raw material cost Competition
1.Shout 2.Oxy clean 3.Tide stain remover pen Competitors 4.Carbona-Stain devils
doc_712939919.docx
SWOT ANALYSIS OF CILLIT BANG
Cillit Bang
Parent Company
Reckitt Benckiser
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Power to wow
USP
Complete solution for removing all kind of stain STP
Segment
Cleaning segment
Target Group
Urban middle class households
Positioning
Its concentrated formula makes cleaning easy SWOT Analysis
1. Excellent product quality from an innovative company 2. Strong R&D capability 3. RB has won innovative award for many products. 4. Distribution structure with high reach and wide coverage 5. Strong financial condition Strength 6. Parent company being market leader helps in marketing.
1. Limited global presence as compared to some other international brands Weakness 2. Market share growth is restricted by other players in the industry
1. Market growth in stain remover segment 2. Leveraging the latest technologies 3. Upgrading consumers through innovation to new levels of quality Opportunity and performance.
1. Low price competition 2. Entrance of new competitors Threats 3. Unfavorable raw material cost Competition
1.Shout 2.Oxy clean 3.Tide stain remover pen Competitors 4.Carbona-Stain devils
doc_712939919.docx