Description
SWOT ANALYSIS OF CIGNA
Cigna
Parent Company
Cigna
Category
Health care
Sector
Managed Health care
Tagline/ Slogan
A Business of Caring
USP
More than just a health insurance company
STP
Segment
PPO , HMO, point of service, indemnity and consumer-directed products
Employers and Organizations , Brokers and Consultants, individuals and Target Group families
Global health service company helping people they serve improve their Positioning health , well-being and sense of security
SWOT Analysis
1. Specific plans and products focused at a specific segment – Needs of expatriates 2. Set of comprehensive products and policies 3. International presence – 25 countries Strength 4. Strong operational presence and good image in the sector
1.Competitive industry means lower market share in healthcare 2. Alleged involvement in controversies and ethic issues gives negative Weakness publicity
1.Strategic alliances with other complementary firms 2.Can leverage international markets to create new markets Opportunity 3.Acquisitions and mergers to consolidate market share
1.Rising unemployment and government interventions 2.Susceptible to price wars Threats 3.Exchange rate fluctuations
Competition
1.Aetna 2.United Health Group Competitors 3.Well point Inc
doc_552584464.docx
SWOT ANALYSIS OF CIGNA
Cigna
Parent Company
Cigna
Category
Health care
Sector
Managed Health care
Tagline/ Slogan
A Business of Caring
USP
More than just a health insurance company
STP
Segment
PPO , HMO, point of service, indemnity and consumer-directed products
Employers and Organizations , Brokers and Consultants, individuals and Target Group families
Global health service company helping people they serve improve their Positioning health , well-being and sense of security
SWOT Analysis
1. Specific plans and products focused at a specific segment – Needs of expatriates 2. Set of comprehensive products and policies 3. International presence – 25 countries Strength 4. Strong operational presence and good image in the sector
1.Competitive industry means lower market share in healthcare 2. Alleged involvement in controversies and ethic issues gives negative Weakness publicity
1.Strategic alliances with other complementary firms 2.Can leverage international markets to create new markets Opportunity 3.Acquisitions and mergers to consolidate market share
1.Rising unemployment and government interventions 2.Susceptible to price wars Threats 3.Exchange rate fluctuations
Competition
1.Aetna 2.United Health Group Competitors 3.Well point Inc
doc_552584464.docx