Description
SWOT ANALYSIS OF CIEMME JEWELS
Ciemme Jewels
Parent Company
C MAhendra Exports Limited
Category
Jewellery and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Creative Brilliance, commendable quality
USP
Customized Design as per customer’s requirements STP
Segment
Young women looking for bridal and daily wear jewellery
Target Group
Middle and upper middle class
Jewels which bring prosperity, power and emotions, royal charm in Positioning one’s ornaments SWOT Analysis
1. Has a very Strong corporate reputation. 2. recognized throughout the world as the international diamond industry. 3. Well knit sales and distribution channels in India 4. Plans to set up 15 additional retail outlets across India, at cost of Rs 300 million. 5. They have been awarded as DTC sight holder. 6. C Mahendra Group has a highly skilled pool of human resources Strength with a total strength of around 3000 people. a significant player in
1. Majorly it exports the diamonds, so the price increase in raw Weakness material will have a huge effect in the business 2.Limited branding and advertising as compared to global and market
leaders
1. More global penetration through ads and marketing 2. Tie-ups with fashion houses and lifestyle events 3. The growth in exports occurred due to a revival in global demand post the global economic crisis and large consignments of recycled Opportunity diamonds entering the market (re-cutting and re-polishing).
1. Delay in supply of rough diamonds from primary sources would lead an adverse effect on the company. 2. Fluctuation in foreign exchange may cause a serious problem to company’s exports, since majorly the company deals in exports Threats 3.Change in buying behavior of customers Competition
1.Renaissance Ltd 2.Gitanjali Competitors 3.Tanishq Jewels
doc_425585717.docx
SWOT ANALYSIS OF CIEMME JEWELS
Ciemme Jewels
Parent Company
C MAhendra Exports Limited
Category
Jewellery and Diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Creative Brilliance, commendable quality
USP
Customized Design as per customer’s requirements STP
Segment
Young women looking for bridal and daily wear jewellery
Target Group
Middle and upper middle class
Jewels which bring prosperity, power and emotions, royal charm in Positioning one’s ornaments SWOT Analysis
1. Has a very Strong corporate reputation. 2. recognized throughout the world as the international diamond industry. 3. Well knit sales and distribution channels in India 4. Plans to set up 15 additional retail outlets across India, at cost of Rs 300 million. 5. They have been awarded as DTC sight holder. 6. C Mahendra Group has a highly skilled pool of human resources Strength with a total strength of around 3000 people. a significant player in
1. Majorly it exports the diamonds, so the price increase in raw Weakness material will have a huge effect in the business 2.Limited branding and advertising as compared to global and market
leaders
1. More global penetration through ads and marketing 2. Tie-ups with fashion houses and lifestyle events 3. The growth in exports occurred due to a revival in global demand post the global economic crisis and large consignments of recycled Opportunity diamonds entering the market (re-cutting and re-polishing).
1. Delay in supply of rough diamonds from primary sources would lead an adverse effect on the company. 2. Fluctuation in foreign exchange may cause a serious problem to company’s exports, since majorly the company deals in exports Threats 3.Change in buying behavior of customers Competition
1.Renaissance Ltd 2.Gitanjali Competitors 3.Tanishq Jewels
doc_425585717.docx