Description
SWOT ANALYSIS OF CHRYSLER
Chrysler Parent Company Category Sector Fiat Luxury cars Automobiles Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit Premium Luxury & Comfort STP Segment Target Group Positioning People seeking cars Urban upper middle class True American powerful cars with luxury & comfort SWOT Analysis 1. High Fleet Sales way above industry average. In US, over 1 million sales per annum 2. Strong brand recall in North American markets 3. Reputation for V-8 Hemi engines 4. Domination in minivan market Strength 5. Strong customer focus and a strong employee base of over 50,000 1. Due to high fleet sales there is also seen a non-preference by customers for few of the models of Chrysler 2.Management problems have been a concern 3. Limited market share owing to increasing competition 1.Change in the management for better 2.It may also assist it for selling its cars in new geographical
Tagline/ Slogan USP
Weakness
Opportunity
markets 3.Increasing demand for green vehicles where Chrysler has presence 1.Decreasing confidence of dealers & other associates in the Company 2.Strong reliance on the North American market Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Chevrolet 6.Mitsubishi 7. Toyota 8. Volkswagen Competitors 9. Ford
Threats
doc_220236104.docx
SWOT ANALYSIS OF CHRYSLER
Chrysler Parent Company Category Sector Fiat Luxury cars Automobiles Engineered to the Power of Cars; Drive & Love; Inspiration comes standard; Engineered Beautifully; Imported From Detroit Premium Luxury & Comfort STP Segment Target Group Positioning People seeking cars Urban upper middle class True American powerful cars with luxury & comfort SWOT Analysis 1. High Fleet Sales way above industry average. In US, over 1 million sales per annum 2. Strong brand recall in North American markets 3. Reputation for V-8 Hemi engines 4. Domination in minivan market Strength 5. Strong customer focus and a strong employee base of over 50,000 1. Due to high fleet sales there is also seen a non-preference by customers for few of the models of Chrysler 2.Management problems have been a concern 3. Limited market share owing to increasing competition 1.Change in the management for better 2.It may also assist it for selling its cars in new geographical
Tagline/ Slogan USP
Weakness
Opportunity
markets 3.Increasing demand for green vehicles where Chrysler has presence 1.Decreasing confidence of dealers & other associates in the Company 2.Strong reliance on the North American market Competition 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Chevrolet 6.Mitsubishi 7. Toyota 8. Volkswagen Competitors 9. Ford
Threats
doc_220236104.docx