Description
SWOT ANALYSIS OF CHRISTIAN LACROIX
Christian Lacroix
Parent company
Falic Fashion Group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Undefined
Usp
Glamorous, expensive-looking, and unapologetically dramatic clothes STP
Women with a taste for panache and designer label belonging to Segment premium class
Target group
Women from the urban upper class
Positioning
Couture clothing line with French detailing SWOT analysis
1. Niche premium segment clothing catering to people who have lived fashion 2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes). 3.Brand has establish itself with associations with leading global celebrities 4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes Strength 5. Around the world, Lacroix has 1,000 total points of sale.
1. Sometimes perceived as an extremely expensive product Weakness 2. Competition from existing brands means more brand switching
3. The brand has not been able to generate profits
1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon 2.Global markets in Europe and China and other emerging economies 3. Penetration of e-commerce i.e. sales made online is growing Opportunity 4. Tie-ups with fashion houses and retail chains
1. Economic fluctuations affect apparel retail business 2. Competition and changing fashion trends is a major challenge Threats 3. Increasing awareness and penetration of competitive brands Competition
1.Christian Dior Competitors 2. Chanel
doc_411359395.docx
SWOT ANALYSIS OF CHRISTIAN LACROIX
Christian Lacroix
Parent company
Falic Fashion Group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Undefined
Usp
Glamorous, expensive-looking, and unapologetically dramatic clothes STP
Women with a taste for panache and designer label belonging to Segment premium class
Target group
Women from the urban upper class
Positioning
Couture clothing line with French detailing SWOT analysis
1. Niche premium segment clothing catering to people who have lived fashion 2. The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes). 3.Brand has establish itself with associations with leading global celebrities 4. The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes Strength 5. Around the world, Lacroix has 1,000 total points of sale.
1. Sometimes perceived as an extremely expensive product Weakness 2. Competition from existing brands means more brand switching
3. The brand has not been able to generate profits
1. Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon 2.Global markets in Europe and China and other emerging economies 3. Penetration of e-commerce i.e. sales made online is growing Opportunity 4. Tie-ups with fashion houses and retail chains
1. Economic fluctuations affect apparel retail business 2. Competition and changing fashion trends is a major challenge Threats 3. Increasing awareness and penetration of competitive brands Competition
1.Christian Dior Competitors 2. Chanel
doc_411359395.docx