Description
SWOT ANALYSIS OF CHRISTIAN BERNARD
Christian Bernard
Parent Company
Christian Bernard group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Artistic watches that are not just watches, but jewellery STP
Segment
Mid to premium watches
Target Group
Middle Income men and women
Positioning
Brand with a mix of traditional heritage and advanced technology SWOT Analysis 1. The group is very well established in the field of watches and jewellery 2. The brand has 3300 employees across the world for its watches and jewellery 3. There are more than 200 stores of the brand internationally 4. There are very few brands in the sector of watchmaking and jewellery that have as strong presence as Christian Bernard
Strength
5. Popular name and good presence
1. Low brand visibility and Low brand awareness as a watch brand as the same has not been communicated in the marketing and promotions of the watch as a brand 2. Known predominantly as a jewellery brand, the brand is not sought Weakness after by watch collecors
1. Developing markets like India are a great opportunity not only is the luxury segment growing, but also the jewellery segment as well 2. The brand can have exclusive an limited edition watches in line Opportunity with its positioning for better brand image and visibilty
1. High recall brands can threaten the visibility of the brand Threats 2. Brands that are predominantly watch brands can also pose a threat Competition 1. Ebel Competitors 2. Michelle
doc_190697611.docx
SWOT ANALYSIS OF CHRISTIAN BERNARD
Christian Bernard
Parent Company
Christian Bernard group
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
-
USP
Artistic watches that are not just watches, but jewellery STP
Segment
Mid to premium watches
Target Group
Middle Income men and women
Positioning
Brand with a mix of traditional heritage and advanced technology SWOT Analysis 1. The group is very well established in the field of watches and jewellery 2. The brand has 3300 employees across the world for its watches and jewellery 3. There are more than 200 stores of the brand internationally 4. There are very few brands in the sector of watchmaking and jewellery that have as strong presence as Christian Bernard
Strength
5. Popular name and good presence
1. Low brand visibility and Low brand awareness as a watch brand as the same has not been communicated in the marketing and promotions of the watch as a brand 2. Known predominantly as a jewellery brand, the brand is not sought Weakness after by watch collecors
1. Developing markets like India are a great opportunity not only is the luxury segment growing, but also the jewellery segment as well 2. The brand can have exclusive an limited edition watches in line Opportunity with its positioning for better brand image and visibilty
1. High recall brands can threaten the visibility of the brand Threats 2. Brands that are predominantly watch brands can also pose a threat Competition 1. Ebel Competitors 2. Michelle
doc_190697611.docx