Description
SWOT ANALYSIS OF CHORDIA FOOD PRODUCTS LTD
Chordia Food Products Ltd
Parent Company
Chordia Food Products Ltd.
Category
Food processing and products
Sector
Foods and Beverages
Tagline/ Slogan
Swad Har Ghar-Har Pal
USP
Leading manufacturer of Pickles
STP
Segment
All users of Pickles
Housewife concerned with value for money pickles without Target Group compromise on quality
Positioning
Natural purity with innovative packaging
SWOT Analysis
1. Chordia Food Products Ltd. is one of the largest Manufacturer & Exporter of Pickles in Western India 2. CFP has a wide product range of high quality authentic & ethnic Indian processed foods i.e. Pickles, Spice pastes, Instant Mixes, Ketchup & Sauces 3. The Company has well established its brand name "Pravin" in mostly all the major cities in Maharashtra & Gujarat 4. It has excellent packaging abilities which triggers impulse purchase among the new customers 5. Company has products for various market segments including Strength domestic markets, for institutions and for exports
1. Excessive focus on Pickles, which is witnessing a downfall in Weakness demand
2. Export are minimal and too much focus on domestic market, which is witnessing increasing competition
1. The company’s venture into Frozen food market presents a big opportunity 2. Company has huge expansion scope in the tomato ketchup market 3. Chordia food park has the ability to grow into a massive project Opportunity with various food processing facilities
1. People in general have become more health conscious today and the demand for pickles is seeing a downfall 2. Intervention of Government viz-a-viz import & export of processed food is causing upheavals in the market hence affecting both demand and price 3. Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a Threats point of concern for the Company
Competition
1. Mahaan Foods Ltd. 2. Heritage Foods (India) Ltd. 3. NHC Foods Ltd. 4. Usher Agro Ltd. 5. SYP Agro Foods Ltd. Competitors 6. REI Agro Ltd.
doc_735426714.docx
SWOT ANALYSIS OF CHORDIA FOOD PRODUCTS LTD
Chordia Food Products Ltd
Parent Company
Chordia Food Products Ltd.
Category
Food processing and products
Sector
Foods and Beverages
Tagline/ Slogan
Swad Har Ghar-Har Pal
USP
Leading manufacturer of Pickles
STP
Segment
All users of Pickles
Housewife concerned with value for money pickles without Target Group compromise on quality
Positioning
Natural purity with innovative packaging
SWOT Analysis
1. Chordia Food Products Ltd. is one of the largest Manufacturer & Exporter of Pickles in Western India 2. CFP has a wide product range of high quality authentic & ethnic Indian processed foods i.e. Pickles, Spice pastes, Instant Mixes, Ketchup & Sauces 3. The Company has well established its brand name "Pravin" in mostly all the major cities in Maharashtra & Gujarat 4. It has excellent packaging abilities which triggers impulse purchase among the new customers 5. Company has products for various market segments including Strength domestic markets, for institutions and for exports
1. Excessive focus on Pickles, which is witnessing a downfall in Weakness demand
2. Export are minimal and too much focus on domestic market, which is witnessing increasing competition
1. The company’s venture into Frozen food market presents a big opportunity 2. Company has huge expansion scope in the tomato ketchup market 3. Chordia food park has the ability to grow into a massive project Opportunity with various food processing facilities
1. People in general have become more health conscious today and the demand for pickles is seeing a downfall 2. Intervention of Government viz-a-viz import & export of processed food is causing upheavals in the market hence affecting both demand and price 3. Constant increase in costs in terms of raw material inputs, services, power and fuel. The huge surge in costs continues to be a Threats point of concern for the Company
Competition
1. Mahaan Foods Ltd. 2. Heritage Foods (India) Ltd. 3. NHC Foods Ltd. 4. Usher Agro Ltd. 5. SYP Agro Foods Ltd. Competitors 6. REI Agro Ltd.
doc_735426714.docx