Description
SWOT ANALYSIS OF CHOPARD
Chopard
Parent Company
Chopard
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The passion for excellence
USP
Exquisite handmade timepieces STP
Segment
Luxury watches segment
Target Group
High Income group men and women
Positioning
Elegant watches that are artistically adorned with precious stones SWOT Analysis 1. Chopards latest ‘Time check’ campaign subtly integrates the brand values and ensures good product placement 2. The brand is fully manufactured in house which ensures highest standards of quality 3. Furthering its glamorous and exquisite image the brand is the Official partner of the Cannes film festival festival
Strength
4. High quality product and good brand presence
1. Watch makers that are also jewellery brands do not give a strong positioning of being watch making experts. This works negatively for the brand Weakness 2. Due to their segmentation, they have a limited audience
1. The brand is yet to fully explore its potential in developing economies Opportunity 2. The brand can extend its glamorous image in marketing campaigns
to film awards and festivals across the world to gain higher visibility
1. Its competitors having more brand recall can pose a threat in terms of brand switching 2. More and more people are choosing their cellphones as a substitute to watches Threats 3. Fake makes carrying the same brand name selling in Black Markets Competition 1. Cartier 2. Rolex Competitors 3. Tag Heuer
doc_549206035.docx
SWOT ANALYSIS OF CHOPARD
Chopard
Parent Company
Chopard
Category
Watches and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The passion for excellence
USP
Exquisite handmade timepieces STP
Segment
Luxury watches segment
Target Group
High Income group men and women
Positioning
Elegant watches that are artistically adorned with precious stones SWOT Analysis 1. Chopards latest ‘Time check’ campaign subtly integrates the brand values and ensures good product placement 2. The brand is fully manufactured in house which ensures highest standards of quality 3. Furthering its glamorous and exquisite image the brand is the Official partner of the Cannes film festival festival
Strength
4. High quality product and good brand presence
1. Watch makers that are also jewellery brands do not give a strong positioning of being watch making experts. This works negatively for the brand Weakness 2. Due to their segmentation, they have a limited audience
1. The brand is yet to fully explore its potential in developing economies Opportunity 2. The brand can extend its glamorous image in marketing campaigns
to film awards and festivals across the world to gain higher visibility
1. Its competitors having more brand recall can pose a threat in terms of brand switching 2. More and more people are choosing their cellphones as a substitute to watches Threats 3. Fake makes carrying the same brand name selling in Black Markets Competition 1. Cartier 2. Rolex Competitors 3. Tag Heuer
doc_549206035.docx