Description
SWOT ANALYSIS OF CHOICE HOTEL
Choice Hotels Parent Company Category Sector Tagline/ Slogan USP Choice hotels Hotels and Resorts Tourism Please help yourselves Good comfortable, affordable lodging STP Segment Budget Hotels, Mid-Market, Upscale Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels A global hotel chain that emphasizes on good services with a good value. SWOT Analysis 1. Affordability and high quality service giving a unique customer experience 2. USAs first hotel chain 3. Franchises more than 6100 hotels in over 30 countries and territories. 4. Very strong presence in US 5. Diverse portfolio 6. Expansion is easier due to the franchise model Strength 7. One of the world’s largest lodging franchisor 1. Limited international presence and is dependent on the Indian market Weakness 2. Difficult to maintain control over each franchise
Target Group
Positioning
3. Sales team is too aggressive leading to a loss in credibility 1. Emerging markets and expansion overseas 2. Service expansion 3. Rising income Opportunity 4. Emphasis on promotional programs and packages to increase loyalty 1. Competitors, Indian/international venturing into the segment 2. Local hotels/inns with better offerings and a legacy to back them up 3. Franchise customers can move to other such brands (eg. Best Western) Competition 1. Best Western 2. Country Inn Competitors 3. Ginger Hotels (India)
Threats
doc_853586735.docx
SWOT ANALYSIS OF CHOICE HOTEL
Choice Hotels Parent Company Category Sector Tagline/ Slogan USP Choice hotels Hotels and Resorts Tourism Please help yourselves Good comfortable, affordable lodging STP Segment Budget Hotels, Mid-Market, Upscale Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels A global hotel chain that emphasizes on good services with a good value. SWOT Analysis 1. Affordability and high quality service giving a unique customer experience 2. USAs first hotel chain 3. Franchises more than 6100 hotels in over 30 countries and territories. 4. Very strong presence in US 5. Diverse portfolio 6. Expansion is easier due to the franchise model Strength 7. One of the world’s largest lodging franchisor 1. Limited international presence and is dependent on the Indian market Weakness 2. Difficult to maintain control over each franchise
Target Group
Positioning
3. Sales team is too aggressive leading to a loss in credibility 1. Emerging markets and expansion overseas 2. Service expansion 3. Rising income Opportunity 4. Emphasis on promotional programs and packages to increase loyalty 1. Competitors, Indian/international venturing into the segment 2. Local hotels/inns with better offerings and a legacy to back them up 3. Franchise customers can move to other such brands (eg. Best Western) Competition 1. Best Western 2. Country Inn Competitors 3. Ginger Hotels (India)
Threats
doc_853586735.docx