Description
SWOT ANALYSIS OF CHOCOPIE
Chocopie
Parent Company
Lotte India Corporation Ltd.
Category
Snacks
Sector
Food and Beverages
Tagline/ Slogan
Together Forever; The love for pie
USP
Innovation-Cream filled biscuits dipped in delicious Choco STP
Segment
People looking to have snacks and sweets
Target Group
People from urban and semi-urban middle class
Positioning
Cream filled biscuits dipped in delicious Choco SWOT Analysis
1. A very popular brand among children and parents alike 2. Reasonable pricing in the market 3. Good quality product Strength 4. Good distribution and availability due to parent brand
1.Very less advertisement and promotion Weakness 2.Imported products are eating into market share.
1.Opportunities in terms of launching a sugar free variant 2.More advertising and promotion Opportunity 3.Untapped rural markets could be explored
1.Threat from other branded chocolate manufacturers 2.Sweets as substitutes Threats 3.Health concerns
Competition
1.Monginis cakes 2.Cadbury chocolates Competitors 3.Britannia cream biscuits
doc_839260215.docx
SWOT ANALYSIS OF CHOCOPIE
Chocopie
Parent Company
Lotte India Corporation Ltd.
Category
Snacks
Sector
Food and Beverages
Tagline/ Slogan
Together Forever; The love for pie
USP
Innovation-Cream filled biscuits dipped in delicious Choco STP
Segment
People looking to have snacks and sweets
Target Group
People from urban and semi-urban middle class
Positioning
Cream filled biscuits dipped in delicious Choco SWOT Analysis
1. A very popular brand among children and parents alike 2. Reasonable pricing in the market 3. Good quality product Strength 4. Good distribution and availability due to parent brand
1.Very less advertisement and promotion Weakness 2.Imported products are eating into market share.
1.Opportunities in terms of launching a sugar free variant 2.More advertising and promotion Opportunity 3.Untapped rural markets could be explored
1.Threat from other branded chocolate manufacturers 2.Sweets as substitutes Threats 3.Health concerns
Competition
1.Monginis cakes 2.Cadbury chocolates Competitors 3.Britannia cream biscuits
doc_839260215.docx