Description
SWOT ANALYSIS OF CHLORMINT

Chlormint

Parent Company

Perfetti Van Melle

Category

Confectionery

Sector

Food and Beverages

Tagline/ Slogan

Dobaara mat poochhna

USP

Contains Herbasol that helped breath freshness STP

Segment

Confectionery for everyone

People who want to have a convenient way of bringing freshness to Target Group their breath

An Ayurvedic Proprietary Medicine/Range which contained Herbasol Positioning that helped breath freshness SWOT Analysis

1. The brand has been refreshed from time to time with launch of variants like Chlormint Ice which was a strong mint and Freshfill 2. Though this was a seemingly mundane product proposition, the brand was built around the platform of 'anytime freshness' meaning as and when required rather than being occasion specific 3. Dosage has been properly highlighted if and only if need be 4. Advertisement and branding which has a good recall value 5. Has a popular brand ambassadors and good advertising 6. Good distribution and availability of the product Strength 7. Strong brand name of the parent company adds value

1. Intense competition in the segment means brand switching is quite Weakness high to other products

2. Market share growth is less due to many options

1. Introduce new varieties and flavors Opportunity 2. Introduce bigger packets to see how they perform

1. Low switching cost Threats 2. Not much of product differentiation Competition

1. Halls Competitors 2. Center Fresh



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