Description
SWOT ANALYSIS OF CHINA UNICOM
China Unicom
Parent Company
China United Telecommunications Corporation Limited
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Have All Freely Connected ; Leading Communication's Future
USP
World’s third biggest mobile provider
STP
International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added Segment businesses
Target Group
Family, Business, Youths
Unified strategy in the areas of branding, product offering, pricing, Positioning packaging, handset policy and customer service standards.
SWOT Analysis
1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers 2. Wide Network across China 3. Strong Sales and Marketing Capabilities 4. Cloud Computing venture Strength 5. Employee base of over 200,000
1. Lack of Geographic Diversification 2. Declining Operational Efficiency Weakness 3.Government Interventions
1. Strategic Alliances 2. Growing Broadband Market 3. Increasing Demand for 3G Technologies Opportunity 4. Growth in Telecommunications Services
1. Competitive Pressure 2. Rapid Technological Changes Threats 3.Focus on voice services & not data services
Competition
1.China Telecom Competitors 2.China Mobile
doc_716203750.docx
SWOT ANALYSIS OF CHINA UNICOM
China Unicom
Parent Company
China United Telecommunications Corporation Limited
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Have All Freely Connected ; Leading Communication's Future
USP
World’s third biggest mobile provider
STP
International and domestic long distance calls arena (GSM & CDMA), data and internet services, and other telecommunications value added Segment businesses
Target Group
Family, Business, Youths
Unified strategy in the areas of branding, product offering, pricing, Positioning packaging, handset policy and customer service standards.
SWOT Analysis
1. Strong Customer Base of over 270 million broadband, GSM and CDMA subscribers 2. Wide Network across China 3. Strong Sales and Marketing Capabilities 4. Cloud Computing venture Strength 5. Employee base of over 200,000
1. Lack of Geographic Diversification 2. Declining Operational Efficiency Weakness 3.Government Interventions
1. Strategic Alliances 2. Growing Broadband Market 3. Increasing Demand for 3G Technologies Opportunity 4. Growth in Telecommunications Services
1. Competitive Pressure 2. Rapid Technological Changes Threats 3.Focus on voice services & not data services
Competition
1.China Telecom Competitors 2.China Mobile
doc_716203750.docx