Description
SWOT ANALYSIS OF CHINA STEEL
China Steel
Parent Company
China Steel Corporation
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
Happy staff, loyal clients, satisfied shareholders and a world-class CSC
USP
Largest integrated steel maker in Taiwan
STP
Segment
Steel markets
Target Group
Construction industry, shipbuilding, automotive industry
A trust worthy steel company of global distinction that pursues growth, Positioning environmental protection, energy saving & value-innovation
SWOT Analysis
1. Leader in market position 2. Employs more than 20,000 people 3. Very strong product portfolio 4. Strong research & development Strength 5. Strong industrial tie-ups and diversified operations
1. Limited global exposure Weakness 2. Weakness in Chinese finished steel prices
1. Investing in iron ore industry 2. Export to western countries Opportunity 3. Expansion initiatives in developing countries like India
1. Substitutable products coming in market 2. Change in Government policies & economy trend Threats 3. High competition from local players
Competition
1. Arcelormittal 2. Baosteel Group Competitors 3. The Japan Steel Works Ltd
doc_691044935.docx
SWOT ANALYSIS OF CHINA STEEL
China Steel
Parent Company
China Steel Corporation
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
Happy staff, loyal clients, satisfied shareholders and a world-class CSC
USP
Largest integrated steel maker in Taiwan
STP
Segment
Steel markets
Target Group
Construction industry, shipbuilding, automotive industry
A trust worthy steel company of global distinction that pursues growth, Positioning environmental protection, energy saving & value-innovation
SWOT Analysis
1. Leader in market position 2. Employs more than 20,000 people 3. Very strong product portfolio 4. Strong research & development Strength 5. Strong industrial tie-ups and diversified operations
1. Limited global exposure Weakness 2. Weakness in Chinese finished steel prices
1. Investing in iron ore industry 2. Export to western countries Opportunity 3. Expansion initiatives in developing countries like India
1. Substitutable products coming in market 2. Change in Government policies & economy trend Threats 3. High competition from local players
Competition
1. Arcelormittal 2. Baosteel Group Competitors 3. The Japan Steel Works Ltd
doc_691044935.docx