Description
SWOT ANALYSIS OF CHINA SHIPBUILDING INDUSTRY CORPORATION
China Shipbuilding Industry Corporation
Parent Company
CSIC, Beijing, China
Category
Heavy Equipment
Sector
Heavy equipment and engineering
The leading force in the Chinese shipbuilding industry, and a worldTagline/ Slogan class global shipbuilder
USP
Has the largest shipbuilding and ship repair facilities in China
STP
People and businesses who want products and services in shipbuilding, Segment ship repairing and marine engines
People or Business expecting beyond the maritime industries and into Target Group the realm of designing and manufacturing large turnkey equipment
The leading player in China in the research and design of naval and Positioning merchant ships
SWOT Analysis
1. Has the largest R&D facility amongst shipbuilders in China 2. Geographic diversification, Presence in many developing countries 3. Also diversified into engine manufacturing, ancillary and military grade engines 4. It has expertise in military and civil ships, marine engineering and marine equipment Strength 5. One of the largest in China and Asia in the entire industry
1. Weak performance in its domestic market compared to industry Weakness 2. Reduction in orders has led to weakening cash flows is a concern
1. Huge opportunity if the company diversifies largely into military equipment production 2. Building of the world’s largest Stainless steel chemical tanker could Opportunity bring in more orders
1. Korean shipbuilders eating away their global market share Threats 2. Weakening Chinese currency and its economy could be disastrous
Competition
1. China CSSC 2. STX Corp Competitors 3. Daewoo Shipbuilding
doc_675819879.docx
SWOT ANALYSIS OF CHINA SHIPBUILDING INDUSTRY CORPORATION
China Shipbuilding Industry Corporation
Parent Company
CSIC, Beijing, China
Category
Heavy Equipment
Sector
Heavy equipment and engineering
The leading force in the Chinese shipbuilding industry, and a worldTagline/ Slogan class global shipbuilder
USP
Has the largest shipbuilding and ship repair facilities in China
STP
People and businesses who want products and services in shipbuilding, Segment ship repairing and marine engines
People or Business expecting beyond the maritime industries and into Target Group the realm of designing and manufacturing large turnkey equipment
The leading player in China in the research and design of naval and Positioning merchant ships
SWOT Analysis
1. Has the largest R&D facility amongst shipbuilders in China 2. Geographic diversification, Presence in many developing countries 3. Also diversified into engine manufacturing, ancillary and military grade engines 4. It has expertise in military and civil ships, marine engineering and marine equipment Strength 5. One of the largest in China and Asia in the entire industry
1. Weak performance in its domestic market compared to industry Weakness 2. Reduction in orders has led to weakening cash flows is a concern
1. Huge opportunity if the company diversifies largely into military equipment production 2. Building of the world’s largest Stainless steel chemical tanker could Opportunity bring in more orders
1. Korean shipbuilders eating away their global market share Threats 2. Weakening Chinese currency and its economy could be disastrous
Competition
1. China CSSC 2. STX Corp Competitors 3. Daewoo Shipbuilding
doc_675819879.docx