Description
SWOT ANALYSIS OF CHINA SHENHUA ENERGY COMPANY
China Shenhua Energy Company
Parent Company
China Shenhua Energy Company
Category
Diversified Metals & Mining
Sector
Coal Mining
Tagline/ Slogan
-
USP
Largest coal supplier and vendor in China
STP
Segment
Industrial Segmentation
Target Group
Power plants and metallurgical manufacturers
Provides coal through large-scale, high-efficient, and safe production Positioning mode
SWOT Analysis
1. Owns strong assets – largest coal reserves in China 2. Achieves economies of scope with its own power sources and transportation network 3. Strong technical innovation in production 4. Very strong presence in China Strength 5. Strong workforce of over 75000 employees
1. Very high dependence on only coal as the major product which is a commodity produced by many competitors 2. Govt intervention causes operational omefficiences wjich affects Weakness market share
1. Opportunity to expand business outside China Opportunity 2. Acquisitions of smaller related players
1. Dwindling coal reserves 2. Emergence of alternate sources of energy Threats 3. Fluctuating economic conditions
Competition
1. Yanzhou Coal Mining Company Limited 2. China Coal Energy Company Limited Competitors 3. Yangquan Coal Industry (Group) Co., Ltd.
doc_160982124.docx
SWOT ANALYSIS OF CHINA SHENHUA ENERGY COMPANY
China Shenhua Energy Company
Parent Company
China Shenhua Energy Company
Category
Diversified Metals & Mining
Sector
Coal Mining
Tagline/ Slogan
-
USP
Largest coal supplier and vendor in China
STP
Segment
Industrial Segmentation
Target Group
Power plants and metallurgical manufacturers
Provides coal through large-scale, high-efficient, and safe production Positioning mode
SWOT Analysis
1. Owns strong assets – largest coal reserves in China 2. Achieves economies of scope with its own power sources and transportation network 3. Strong technical innovation in production 4. Very strong presence in China Strength 5. Strong workforce of over 75000 employees
1. Very high dependence on only coal as the major product which is a commodity produced by many competitors 2. Govt intervention causes operational omefficiences wjich affects Weakness market share
1. Opportunity to expand business outside China Opportunity 2. Acquisitions of smaller related players
1. Dwindling coal reserves 2. Emergence of alternate sources of energy Threats 3. Fluctuating economic conditions
Competition
1. Yanzhou Coal Mining Company Limited 2. China Coal Energy Company Limited Competitors 3. Yangquan Coal Industry (Group) Co., Ltd.
doc_160982124.docx