Description
SWOT ANALYSIS OF CHINA RESOURCES LAND
China Resources Land
Parent Company
China Resources
Property development, investment and management, and construction Category and decoration services.
Sector
Real Estate
Tagline/ Slogan
Vision of life ,Vision of Cities
USP
Best in service and quality with affordable prices
STP
Segment
All tier 2 and 3 city in China people who want to buy houses.
Target Group
Mid-to-high income group people mid-range.
Positioning
Quality houses with distinct features.
SWOT Analysis
1. Diversified in geographical reach in China. 2. Strong brand presence. 3. It has six petant in Standardized and serialized storage space ,which help them to develop value added services 4. One of the blue chip company Strength 5. Easy purchase of Low-cost land bank and its development
Weakness
1. Largely debt-funded company
1. For foreign Investment for its sustainable growth Opportunity 2.Merger and Acquisition
1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government. 2. Intense competition and new entrant Threats 3.Technological advancement by other company
Competition
Competitors
1.Henderson Land 2.China Vanke
3.Guangzhou R&F Properties Co.,Ltd.
doc_729989942.docx
SWOT ANALYSIS OF CHINA RESOURCES LAND
China Resources Land
Parent Company
China Resources
Property development, investment and management, and construction Category and decoration services.
Sector
Real Estate
Tagline/ Slogan
Vision of life ,Vision of Cities
USP
Best in service and quality with affordable prices
STP
Segment
All tier 2 and 3 city in China people who want to buy houses.
Target Group
Mid-to-high income group people mid-range.
Positioning
Quality houses with distinct features.
SWOT Analysis
1. Diversified in geographical reach in China. 2. Strong brand presence. 3. It has six petant in Standardized and serialized storage space ,which help them to develop value added services 4. One of the blue chip company Strength 5. Easy purchase of Low-cost land bank and its development
Weakness
1. Largely debt-funded company
1. For foreign Investment for its sustainable growth Opportunity 2.Merger and Acquisition
1. Liquidity tightening cost of funding rising, and persistent austerity measures on property sector by Chinese government. 2. Intense competition and new entrant Threats 3.Technological advancement by other company
Competition
Competitors
1.Henderson Land 2.China Vanke
3.Guangzhou R&F Properties Co.,Ltd.
doc_729989942.docx