Description
SWOT ANALYSIS OF CHINA RESOURCE ENTERPRISE
China Resource Enterprise
Parent Company
China resource Holdings
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Fully integrated and government owned provider of food products and USP services
STP
Segment
Food Retail
Target Group
Low and middle income households
To ensure availability of food products and services to people at Positioning affordable prices
SWOT Analysis
1. A large conglomerate enterprise focusing on retailing, beverage, food processing and distribution, textiles and real estate in Hong Kong and Mainland China 2. Operates around 4,000 multi-format stores (e.g. hypermarkets, supermarkets, convenience stores and specialty stores, etc.) in China. 3. Pursues a national expansion strategy that emphasizes regional Strength leadership and synergy on a multi-format business platform
1.Complexity of business on such large scale of operations Weakness 2. Intense competition means limited market share
Opportunity
1.Engage in consumer promotions and customer loyalty programmes 2.Resort to build its own private label brands
3.Growth through expansion of stores
1.Rising competition from private sector retail chains 2. Unfavorable govt regulations Threats 3. Fluctuating economic scenario is a concern
Competition
1.Beijing Hualian Hypermarkets 2.Carrefour China 3.Lianhua Supermarkets Competitors $. Convenience Retail Asia Ltd.
doc_509524955.docx
SWOT ANALYSIS OF CHINA RESOURCE ENTERPRISE
China Resource Enterprise
Parent Company
China resource Holdings
Category
Food Retail
Sector
Lifestyle and Retail
Tagline/ Slogan
-
Fully integrated and government owned provider of food products and USP services
STP
Segment
Food Retail
Target Group
Low and middle income households
To ensure availability of food products and services to people at Positioning affordable prices
SWOT Analysis
1. A large conglomerate enterprise focusing on retailing, beverage, food processing and distribution, textiles and real estate in Hong Kong and Mainland China 2. Operates around 4,000 multi-format stores (e.g. hypermarkets, supermarkets, convenience stores and specialty stores, etc.) in China. 3. Pursues a national expansion strategy that emphasizes regional Strength leadership and synergy on a multi-format business platform
1.Complexity of business on such large scale of operations Weakness 2. Intense competition means limited market share
Opportunity
1.Engage in consumer promotions and customer loyalty programmes 2.Resort to build its own private label brands
3.Growth through expansion of stores
1.Rising competition from private sector retail chains 2. Unfavorable govt regulations Threats 3. Fluctuating economic scenario is a concern
Competition
1.Beijing Hualian Hypermarkets 2.Carrefour China 3.Lianhua Supermarkets Competitors $. Convenience Retail Asia Ltd.
doc_509524955.docx