Description
SWOT ANALYSIS OF CHINA PROPERTIES GROUP
China Properties Group
Parent Company
China Properties Group
Development and selling of properties; property investment engaged in leasing of investment properties, hotel operation, provision of building Category management and construction consultancy services.
Sector
Real Estate
Tagline/ Slogan
-
USP
Quality service and products
STP
Segment
Major cities in China
Target Group
High-end and sizable middle-class income group people.
Positioning
Best amenities and services
SWOT Analysis
1. Strong market presence in China 2. Good base of construction and Builders Strength e. Large projects that attract customer.
1. Decreasing rent in the malls. 2. Project development are capital intensive hence large debt is Weakness required
1. Tap more market in Retail in developing country. 2. More scope for diversification in its profile. Opportunity 3. More development in the industrial sector for boosting its growth
1.Intense competition Threats 2.Uncertain microeconomic parameters
Competition
Competitors
1. Country garden Holding 2. Longfor Properties Company Limited
3. Soho China Limited
doc_196357854.docx
SWOT ANALYSIS OF CHINA PROPERTIES GROUP
China Properties Group
Parent Company
China Properties Group
Development and selling of properties; property investment engaged in leasing of investment properties, hotel operation, provision of building Category management and construction consultancy services.
Sector
Real Estate
Tagline/ Slogan
-
USP
Quality service and products
STP
Segment
Major cities in China
Target Group
High-end and sizable middle-class income group people.
Positioning
Best amenities and services
SWOT Analysis
1. Strong market presence in China 2. Good base of construction and Builders Strength e. Large projects that attract customer.
1. Decreasing rent in the malls. 2. Project development are capital intensive hence large debt is Weakness required
1. Tap more market in Retail in developing country. 2. More scope for diversification in its profile. Opportunity 3. More development in the industrial sector for boosting its growth
1.Intense competition Threats 2.Uncertain microeconomic parameters
Competition
Competitors
1. Country garden Holding 2. Longfor Properties Company Limited
3. Soho China Limited
doc_196357854.docx