Description
SWOT ANALYSIS OF CHINA EDUCATION AND MEDIA GROUP
China Education and Media Group
Parent Company
China Education and Media Group Ltd
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Professional, focused and excellent.
Customer oriented innovative and reliable service and publishing USP provider
STP
Segment
All kinds of academic and library publishing
Target Group
Libraries of Universities of China and other countries
Positioning
Great books and services
SWOT Analysis
1. It is one of the largest state-owned publications import and export enterprises in China which is certified by the Ministry of Foreign Trade and Economic Cooperation 2. The company consists of business departments including Periodicals & E-Resources Import Department, Book Import Department, Chinese Books Joint Purchase Department, Export Department and Digital Resource R&D Center 3. Customer-oriented and resource-based, CEPMG actively develops the domestic and international markets in accordance with its service concept: professional, focused and excellent 4. It has established good business relationship with over a thousand publishers and agents worldwide Strength 5. Strong reputation and stable financial performance
1.Being a government operated firm it has its own limitations 2.Chinese books are very difficult to translate into local languages Weakness hence limited global reach
1. Improving trade relationships with other countries so that it can get more offers 2. Enactment of laws such as Text and Printed Culture Promotion Law Opportunity 3. Shift from Overseas Distribution to Local Adaptation
1. Increase in the solidarity of China’s Government 2.Operations efficiency and improved quality of content from Japanese Threats publishers
Competition
1. Country garden Holding 2. Longfor Properties Company Limited Competitors 3. Soho China Limited
doc_458320783.docx
SWOT ANALYSIS OF CHINA EDUCATION AND MEDIA GROUP
China Education and Media Group
Parent Company
China Education and Media Group Ltd
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
Professional, focused and excellent.
Customer oriented innovative and reliable service and publishing USP provider
STP
Segment
All kinds of academic and library publishing
Target Group
Libraries of Universities of China and other countries
Positioning
Great books and services
SWOT Analysis
1. It is one of the largest state-owned publications import and export enterprises in China which is certified by the Ministry of Foreign Trade and Economic Cooperation 2. The company consists of business departments including Periodicals & E-Resources Import Department, Book Import Department, Chinese Books Joint Purchase Department, Export Department and Digital Resource R&D Center 3. Customer-oriented and resource-based, CEPMG actively develops the domestic and international markets in accordance with its service concept: professional, focused and excellent 4. It has established good business relationship with over a thousand publishers and agents worldwide Strength 5. Strong reputation and stable financial performance
1.Being a government operated firm it has its own limitations 2.Chinese books are very difficult to translate into local languages Weakness hence limited global reach
1. Improving trade relationships with other countries so that it can get more offers 2. Enactment of laws such as Text and Printed Culture Promotion Law Opportunity 3. Shift from Overseas Distribution to Local Adaptation
1. Increase in the solidarity of China’s Government 2.Operations efficiency and improved quality of content from Japanese Threats publishers
Competition
1. Country garden Holding 2. Longfor Properties Company Limited Competitors 3. Soho China Limited
doc_458320783.docx