Description
SWOT ANALYSIS OF CHINA CSSC HOLDINGS
China CSSC Holdings
Parent Company
China State Shipbuilding Corporation, Shanghai, China
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
‘Best quality at a competitive cost’
USP
Providing all technical and logistics solutions at one stop
STP
People and businesses who want products and services in Ship Building, Segment Repair & Large Steel construction
Target Group
People or Business expecting ‘Quality & Reliability’ for their money
Positioning
Safety, Health & Environment oriented
SWOT Analysis
1. Repeated number of follow-up orders 2. State-of-the-art technology for submarines and 5,500-ton-class destroyers 3. 1,500 design and R&D personnel with prolific experience 4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’ in China Shipbuilding Industry 5. Strong reputation among industry players owing to its stable Strength operations
1. Since the European(German) market is down, it has affected sales Weakness 2. Being a state run company does not allow room for quick expansion
1. Diversification in Construction and Energy will open up new dimensions 2. Now has a customer base of around 40 countries and thus can Opportunity attract orders from unaffected countries
1. Stiff competition from Korean players 2. Huge Debt still poses a threat to its finances and working capital Threats 3. Changing govt policies and international norms
Competition
1. Hyundai Heavy Industries 2. Samsung Heavy Industries Competitors 3. STX Shipbuilding
doc_967451378.docx
SWOT ANALYSIS OF CHINA CSSC HOLDINGS
China CSSC Holdings
Parent Company
China State Shipbuilding Corporation, Shanghai, China
Category
Heavy Equipment
Sector
Heavy equipment and engineering
Tagline/ Slogan
‘Best quality at a competitive cost’
USP
Providing all technical and logistics solutions at one stop
STP
People and businesses who want products and services in Ship Building, Segment Repair & Large Steel construction
Target Group
People or Business expecting ‘Quality & Reliability’ for their money
Positioning
Safety, Health & Environment oriented
SWOT Analysis
1. Repeated number of follow-up orders 2. State-of-the-art technology for submarines and 5,500-ton-class destroyers 3. 1,500 design and R&D personnel with prolific experience 4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’ in China Shipbuilding Industry 5. Strong reputation among industry players owing to its stable Strength operations
1. Since the European(German) market is down, it has affected sales Weakness 2. Being a state run company does not allow room for quick expansion
1. Diversification in Construction and Energy will open up new dimensions 2. Now has a customer base of around 40 countries and thus can Opportunity attract orders from unaffected countries
1. Stiff competition from Korean players 2. Huge Debt still poses a threat to its finances and working capital Threats 3. Changing govt policies and international norms
Competition
1. Hyundai Heavy Industries 2. Samsung Heavy Industries Competitors 3. STX Shipbuilding
doc_967451378.docx