Description
SWOT ANALYSIS OF CHINA COAL ENERGY
China Coal Energy
Parent Company
China Coal Energy
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
-
One of the largest coal exporter and independent coking enterprises in USP China.
STP
Segment
Industrial Segmentation
Metallurgical Manufacturers (For coal and coke both), thermal power Target Group plants (for coal)
Provides superior raw materials using advanced technology through Positioning integrated business structure
SWOT Analysis
1. Strong distribution network 2. Good customer service backed by superior brands 3. Integrated manufacturing with in house power generation 4. Diversified portfolio of coal products 5. Largest manufacturer of coal mining equipment 6. It is engaged in coal production and sales, coal chemicals, coal mining equipment manufacturing, coal mine design and related Strength engineering services
1. Govt intervention causes operational inefficiencies 2. Competition means price-competition and difficulties in business Weakness operations and lower margins
1. Expansion opportunities in China 2. Look towards other countries for export 3. Invest in strong marketing campaign to make the brand known Opportunity outside the country
1. Dwindling coal resources 2. Availability and popularity of alternative resources Threats 3. Increased competition internationally
Competition
1. China Shenhua Energy Co Ltd 2. Yankuang Group Co., Ltd. Competitors 3. Anhui Hengyuan Coal Industry Co Ltd
doc_419928078.docx
SWOT ANALYSIS OF CHINA COAL ENERGY
China Coal Energy
Parent Company
China Coal Energy
Category
Diversified Metals & Mining
Sector
Mining (Coal)
Tagline/ Slogan
-
One of the largest coal exporter and independent coking enterprises in USP China.
STP
Segment
Industrial Segmentation
Metallurgical Manufacturers (For coal and coke both), thermal power Target Group plants (for coal)
Provides superior raw materials using advanced technology through Positioning integrated business structure
SWOT Analysis
1. Strong distribution network 2. Good customer service backed by superior brands 3. Integrated manufacturing with in house power generation 4. Diversified portfolio of coal products 5. Largest manufacturer of coal mining equipment 6. It is engaged in coal production and sales, coal chemicals, coal mining equipment manufacturing, coal mine design and related Strength engineering services
1. Govt intervention causes operational inefficiencies 2. Competition means price-competition and difficulties in business Weakness operations and lower margins
1. Expansion opportunities in China 2. Look towards other countries for export 3. Invest in strong marketing campaign to make the brand known Opportunity outside the country
1. Dwindling coal resources 2. Availability and popularity of alternative resources Threats 3. Increased competition internationally
Competition
1. China Shenhua Energy Co Ltd 2. Yankuang Group Co., Ltd. Competitors 3. Anhui Hengyuan Coal Industry Co Ltd
doc_419928078.docx