Description
SWOT ANALYSIS OF CHICK-FILL-A
Chick-fil-A
Parent Company
Chick-fil-A
Category
Fast Food Eating Joints
Sector
Food and Beverages
We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat Tagline/ Slogan morchikin
USP
Good quality, tasty chicken serving quick service restaurant STP
Segment
People who are looking to have chicken as an alternative to beef
Target Group
Middle and upper middle class urban families
A chicken-based menu serving restaurant as opposed to beef and Positioning other meat SWOT Analysis
1. Established brand in U.S. 2. 1600+ restaurants in almost all states in the U.S. 3. Successful advertising campaign-‘Eat morchikin’ 4. Sponsorship to numerous sports events 5. Known for its chickens sandwiches and other chicken menu Strength 6.Good online presence with option of online order and delivery
1.Presence only in U.S. and limited international presence Weakness 2.Less number of location compared to its competitors
1.Expansion in other countries 2.Expand the menu Opportunity 3. Advertising and marketing would help increase brand recall
1.Stiff competition 2.Rise in cost of raw materials Threats 3.Diseases like bird flu Competition
1.McDonalds 2.Burger King Competitors 3.Subway
doc_407352392.docx
SWOT ANALYSIS OF CHICK-FILL-A
Chick-fil-A
Parent Company
Chick-fil-A
Category
Fast Food Eating Joints
Sector
Food and Beverages
We Didn't Invent the Chicken, Just the Chicken Sandwich; Eat Tagline/ Slogan morchikin
USP
Good quality, tasty chicken serving quick service restaurant STP
Segment
People who are looking to have chicken as an alternative to beef
Target Group
Middle and upper middle class urban families
A chicken-based menu serving restaurant as opposed to beef and Positioning other meat SWOT Analysis
1. Established brand in U.S. 2. 1600+ restaurants in almost all states in the U.S. 3. Successful advertising campaign-‘Eat morchikin’ 4. Sponsorship to numerous sports events 5. Known for its chickens sandwiches and other chicken menu Strength 6.Good online presence with option of online order and delivery
1.Presence only in U.S. and limited international presence Weakness 2.Less number of location compared to its competitors
1.Expansion in other countries 2.Expand the menu Opportunity 3. Advertising and marketing would help increase brand recall
1.Stiff competition 2.Rise in cost of raw materials Threats 3.Diseases like bird flu Competition
1.McDonalds 2.Burger King Competitors 3.Subway
doc_407352392.docx