Description
SWOT ANALYSIS OF CHICAGO CUBS
Chicago Cubs
Parent Company
Owner-Joe Ricketts
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Successful MLB franchise based in Chicago
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Positioning
Successful MLB franchise with a loyal local fan base
SWOT Analysis
1. One of the oldest active teams in American sports 2. Loyal fan base across US 3. Relatively successful team in the MLB 4. Good merchandising, Strong brand name and a stable financial performance 5. Has various songs dedicated to them. E.g-Song named “ALL the Strength way” by Pearl Jam frontman Eddie Vedder
1.Has not won the world series finals since a long time 2.Termed as “Lovable Losers” because of their inability to win major trophies Weakness 3.Does not have a global fan base
1.Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent Opportunity 2.Attract top players who can help them end their trophy draught
1.Threat from rival franchises Threats 2.Threat of not being able to retain its better players
Competition
1.New York yankees 2.Boston Red Sox Competitors 3.San Francisco Giants
doc_292994303.docx
SWOT ANALYSIS OF CHICAGO CUBS
Chicago Cubs
Parent Company
Owner-Joe Ricketts
Category
American Professional Baseball Team
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
Successful MLB franchise based in Chicago
STP
Segment
All baseball followers
Target Group
Male in the age group 10-60
Positioning
Successful MLB franchise with a loyal local fan base
SWOT Analysis
1. One of the oldest active teams in American sports 2. Loyal fan base across US 3. Relatively successful team in the MLB 4. Good merchandising, Strong brand name and a stable financial performance 5. Has various songs dedicated to them. E.g-Song named “ALL the Strength way” by Pearl Jam frontman Eddie Vedder
1.Has not won the world series finals since a long time 2.Termed as “Lovable Losers” because of their inability to win major trophies Weakness 3.Does not have a global fan base
1.Reach out to fans in Asia and Europe by better merchandising and opening academies to scout talent Opportunity 2.Attract top players who can help them end their trophy draught
1.Threat from rival franchises Threats 2.Threat of not being able to retain its better players
Competition
1.New York yankees 2.Boston Red Sox Competitors 3.San Francisco Giants
doc_292994303.docx