Description
SWOT ANALYSIS OF CHICAGO BULLS
Chicago Bulls
Parent Company
Owner-Jerry Reinsdorf
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful teams in NBA based in Chicago
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
Successful NBA franchise with a huge fan base
SWOT Analysis
1. One of the most successful NBA team with many titles 2. Basketball legend Michael Jordan played for them at the peak of his career, which made the team a household name across the world 3. Loyal fan base in USA 4. Good merchandising and marketing makes them one of the most valuable NBA teams Strength 5. Strong brand name and a stable financial performance
1.Does not have a huge global fan base, with most of its fans being from USA Weakness 2.Have not won any title after Michael Jordan left the club
1.Develop new talent and retain them, so that they are able to reach the highs of the 90s once again 2.Open new academies in Asia to attract new fans and develop a brand Opportunity equity
1.Threat of top players leaving the club 2.Threat of losing its fans because of the inability to win the NBA title in Threats the last 15 years
Competition
1.Detroit Pistons 2.New York Knicks Competitors 3.Miami Heat
doc_676296786.docx
SWOT ANALYSIS OF CHICAGO BULLS
Chicago Bulls
Parent Company
Owner-Jerry Reinsdorf
Category
NBA franchise
Sector
Sports and Entertainment
Tagline/ Slogan
-
USP
One of the most successful teams in NBA based in Chicago
STP
Segment
All basketball fans
Target Group
Male in the age group 10-60
Positioning
Successful NBA franchise with a huge fan base
SWOT Analysis
1. One of the most successful NBA team with many titles 2. Basketball legend Michael Jordan played for them at the peak of his career, which made the team a household name across the world 3. Loyal fan base in USA 4. Good merchandising and marketing makes them one of the most valuable NBA teams Strength 5. Strong brand name and a stable financial performance
1.Does not have a huge global fan base, with most of its fans being from USA Weakness 2.Have not won any title after Michael Jordan left the club
1.Develop new talent and retain them, so that they are able to reach the highs of the 90s once again 2.Open new academies in Asia to attract new fans and develop a brand Opportunity equity
1.Threat of top players leaving the club 2.Threat of losing its fans because of the inability to win the NBA title in Threats the last 15 years
Competition
1.Detroit Pistons 2.New York Knicks Competitors 3.Miami Heat
doc_676296786.docx