Description
SWOT ANALYSIS OF CHEVROLET
Chevrolet
Parent Company
General Motors Company
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Tagline/ Slogan Excellence for Everyone; Chevrolet, is the Car
USP
Wide product range with good quality vehicles STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Positioning
American automobile company which is the best in the industry Product Portfolio
CHEVROLET AVEO YUVA CHEVROLET TAVERA CHEVROLET SPARK Brands CHEVROLET CRUZE SWOT Analysis
1. Research and development in the automobile segment 2. Efficient human resource management as it has over 300,000 employees globally 3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Strength Euope, Australia etc 4. Has a huge variety of models ranging from hatchbacks to SUV’s
5. Chevrolet is actively present in international racing competitions like NASCAR
1.Chevrolet brand was severely affected by bankruptcy of General Motors 2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing Weakness 3.Advertising and brand presence lesser as compared to other brands
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc Competition
1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
doc_669322585.docx
SWOT ANALYSIS OF CHEVROLET
Chevrolet
Parent Company
General Motors Company
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Tagline/ Slogan Excellence for Everyone; Chevrolet, is the Car
USP
Wide product range with good quality vehicles STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Positioning
American automobile company which is the best in the industry Product Portfolio
CHEVROLET AVEO YUVA CHEVROLET TAVERA CHEVROLET SPARK Brands CHEVROLET CRUZE SWOT Analysis
1. Research and development in the automobile segment 2. Efficient human resource management as it has over 300,000 employees globally 3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Strength Euope, Australia etc 4. Has a huge variety of models ranging from hatchbacks to SUV’s
5. Chevrolet is actively present in international racing competitions like NASCAR
1.Chevrolet brand was severely affected by bankruptcy of General Motors 2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing Weakness 3.Advertising and brand presence lesser as compared to other brands
1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand Opportunity 3.Fast growing automobile market
1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Threats 4. Substitute modes of public transport like buses, metro trains etc Competition
1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen Competitors 12. Ford
doc_669322585.docx