Description
SWOT ANALYSIS OF CHEVROLET TAVERA
Chevrolet Tavera Parent Company Category Sector Tagline/ Slogan USP Chevrolet SUV Automobiles An Indian revolution Smooth ride, Design STP Segment Target Group Positioning SUV segment. Focusing on transport operator Family or Transport Operators A powerful SUV which is made for Indian roads SWOT Analysis 1.One of the world’s best known brands 2.Value for money 3.Strong built and capacity suited for Indian roads 1.Perception of being a taxi car especially in India 2.Parent company just came out of bankruptcy 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Innova 2.BOLERO Competitors 3.XYLO
doc_130696061.docx
SWOT ANALYSIS OF CHEVROLET TAVERA
Chevrolet Tavera Parent Company Category Sector Tagline/ Slogan USP Chevrolet SUV Automobiles An Indian revolution Smooth ride, Design STP Segment Target Group Positioning SUV segment. Focusing on transport operator Family or Transport Operators A powerful SUV which is made for Indian roads SWOT Analysis 1.One of the world’s best known brands 2.Value for money 3.Strong built and capacity suited for Indian roads 1.Perception of being a taxi car especially in India 2.Parent company just came out of bankruptcy 1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence 1.Intense competition 2.Government regulations and increasing fuel prices 3.Improvement in public transport
Strength
Weakness
Opportunity
Threats
Competition 1.Innova 2.BOLERO Competitors 3.XYLO
doc_130696061.docx